Join a Thought Leadership Session to hear from industry experts who are shaping the future with fresh ideas and real-world insights. It’s all about practical strategies, bold perspectives, and new ways of thinking.
In today's data-driven business landscape, aligning marketing initiatives with financial performance is paramount. MMA Global's groundbreaking research initiative, BRANDNOMIC$, addresses this critical need by providing a robust methodology to quantify the long-term economic value of brand marketing. This research reveals that brand marketing can generate over five times the revenue previously estimated, significantly impacting both top-line growth and bottom-of-the-funnel metrics. By offering a clear formula for assessing brand ROI, BRANDNOMIC$ fosters stronger collaboration between Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs), ensuring that brand investments are strategically aligned with organizational financial goals.
In times of volatility, consumer behavior becomes harder to predict. This session explores how brands can stay relevant by expanding data sources, acting on micro-opportunities, and leading instead of simply reacting to change. Learn how to seal the deal in a world where nothing can be taken for granted.
Success in today’s global economy depends on understanding local nuances. This session delves into crafting scalable business strategies that integrate global efficiencies with local consumer insights, enabling brands to expand into new markets while maintaining relevance and authenticity.
This panel would explore how CEOs are leading their companies through rapid technological advancements, shifting consumer behaviors, and evolving market dynamics. Key discussion points could include:
Female leaders often champion diversity and inclusion within their organizations. Assessing the impact of their leadership on fostering inclusive workplaces can highlight the broader societal benefits of gender-diverse leadership.
Marketing is no longer a cost center, it’s a revenue-driving force. This session examines aligning marketing strategies with business objectives, leveraging data-driven insights and scalable models to unlock growth potential, enhance profitability, and position marketing as a key contributor to overall business success.
This session focuses on driving strategic growth, innovation, and brand excellence within highly competitive consumer markets. It includes extensive leadership experience across the FMCG industry, specializing in Food & Beverage, Fashion and Beauty, and Mom & Baby products.
In the competitive consumer market, experimentation is the key to innovation and sustained growth. This session explores how top brands are adopting a test-and-learn mindset to uncover breakthrough strategies. Learn how to structure impactful experiments that yield actionable insights, allowing brands to scale successful approaches and maximize ROI. Discover real-world examples where data-driven experimentation has transformed insights into winning campaigns, keeping brands competitive and relevant.
This presentation discusses advertising engagement trends and audience reactions, also, to provide global trend in media planning & advertising expenditure. It shows up data on ad recognition, recall, and consumer comfort and perception of ads in elevator lobbies and elevators by sharing some case studies proved by marketing researches.
Marketers are constantly seeking insights and data to optimize their investments, drive better returns, and create exceptional user experiences. Retail Media Networks provide the opportunity to leverage targeted advertising, valuable data, and improved customer engagement, ultimately leading to increased sales and a stronger brand presence.
E-commerce in Vietnam is evolving with a dynamic blend of connection, convenience, and creativity. Discover how brands are reshaping their strategies through personalized consumer experiences, social commerce, influencer partnerships, and data-driven insights. From innovative payment solutions to community-driven marketing, learn how leading brands are staying agile in this rapidly changing environment. Real-life success stories will showcase how brands can maintain a local touch while scaling digitally.
Explore how advanced methodologies are reshaping the way brands calculate their long-term economic value. Discuss the shift from short-term metrics to comprehensive revenue impact assessments that showcase the true financial benefits of brand marketing.
To advance marketers’ ability to create value, by in part by tackling some of marketing’s biggest challenges and topics.
Your customers are craving more. More personalization, more engagement, more reasons to stay loyal. In this talk, we’ll break down how to put your customers at the heart of your strategy with innovative, data-driven experiences that keep them coming back. Learn how to turn insights into actions that transform shoppers into lifelong fans.
In an era of relentless change and uncertainty, leaders must cultivate inner stability to navigate complexity with wisdom and resilience. This session explores how mindfulness strengthens emotional balance, sharpens decision-making, and fosters a thriving work culture amidst rapid transformation. Drawing from science, real-world leadership practices, this talk will inspire leaders to lead with presence, clarity, and purpose.
