A highly accomplished media planning & buying professional with a decade of comprehensive experience across both client-side and agency settings. Trúc possesses a diversified background, offering a well-rounded understanding of the media landscape and the strategic elements crucial for impactful campaigns. Demonstrating a forward-thinking approach, she is keen in driving new digital solution & technologies to reshape media strategies and drive business growth.

Her expertise is particularly notable within the FMCG sector, demonstrating a strong track record in the Food & Beverage category. They have direct experience in developing and executing media strategies for prominent brands including Heineken, Suntory Pepsico, and Mondelez. Furthermore, Trúc possesses a strong skillset in integrated communications planning, ensuring seamless and effective consumer experience across online and offline channels.