Agenda | MMA Global

Agenda

Data Unplugged

10:00 AM – 10:15 AM

AI - CX Flywheel - The Best Kept Secret

Understand the mechanics of how AI, marketing, and CX can work together to create a self-reinforcing loop that gets smarter and more effective with every interaction 

Country Head & BOD Member
MMA Global India

10:20 AM – 10:40 AM

Inaugural Keynote - Advancing CX with AI

Explore how AI is fundamentally transforming the Customer Experience landscape - from strategy to execution and insights to impact.

MMA India Board Member; Executive Director, Customer Development
Hindustan Unilever Limited

10:40 AM – 10:55 AM

Fixing the Broken CX Journey: Why AI is No Longer Optional!

Chief Business Officer - India
Exotel

11:00 AM – 11:20 AM

The New CX Stack: Personalization, AI, and the Zivame Lens

Zivame has always resonated deeply with women across India — not just as a brand, but as a space of comfort and empowerment.How do you strike the right balance between hyper-personalization and respecting consumer privacy? Find out

Chief Executive Officer
Zivame
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

11:25 AM – 12:00 PM

AI Powered CX: Hyper-Personalisation at Scale

In an era where customer expectations are evolving rapidly, brands must move beyond basic personalization to AI-driven hyper-personalization at scale. This panel will explore how AI, predictive analytics, and automation are enabling brands to craft real-time, context-aware experiences that drive engagement, loyalty, and business growth—without compromising privacy or human connection.

Chief Technology Officer
Third Wave Coffee
General Manager - Digital Commerce
Hindustan Unilever
Head of Digital & D2C, India Sub-Continent
Haleon
Chief Supply Chain Officer and Head of Customer Experience
HomeLane
Head of Media & Digital Marketing
Tata Consumer Products
Moderator
Director - Solution Consulting, India
Adobe

12:05 PM – 12:40 PM

Is Agentification the Key to Smarter Customer Journeys and the Future of Conversational AI

As AI-powered agents evolve beyond basic automation, businesses are redefining customer interactions through intelligent, autonomous systems. This panel will explore how agentification is transforming customer journeys, the role of AI-driven conversational interfaces, and whether these smart digital assistants are the future of seamless, human-like engagement at scale.

Chief Marketing Officer
Narayana Health
Head - CX Transformation
Flipkart
Co-founder & CEO
Shopalyst
Director, Tech & AI
WebEngage
EVP & Head - CX
Axis Bank
Moderator
CEO
Hansa Cequity

1:00 PM – 2:00 PM

Power Lunch

2:00 PM – 2:25 PM

Breaking Silos: How Marketing & CX Collaboration Drives Business Growth

CX and Marketing: A Strategic Partnership, Not Parallel Tracks
Kotak emphasized that customer experience is not a post-sale function — it’s central to the marketing strategy. By breaking silos and enabling real-time collaboration between CX and marketing teams, Kotak ensures a unified voice and consistent value across the entire customer journey

MMA India Board Member; President, Head - Propositions & Chief Marketing Officer
Kotak Mahindra Bank India
Chief Digital Officer
Kotak Mahindra Bank
Moderator
Country Head & BOD Member
MMA Global India

2:25 PM – 2:55 PM

Unified Customer View: Breaking Silos with Connected CRM

In a world where customer interactions span multiple touchpoints, a fragmented approach to CRM can hinder seamless experiences. This panel will explore how brands can break down silos, integrate data across teams, and leverage connected CRM systems to create a unified customer view that drives personalization, efficiency, and business impact.

Vice President - Advertising
Paytm Ads
Head - Marketing
Freo
Head - CX (Tanishq)
Tanishq (Titan Company)
Head Customer Experience
Aditya Birla Group
Global eCommerce Marketing Leader
Lenovo
Head CRM and Tech support
RedBus
Moderator
Executive Director
Kantar
In Partnership With:

3:00 PM – 3:35 PM

Optimizing the Martech Stack for CX Maturity

As customer expectations evolve, a well-optimized Martech stack is critical for delivering seamless, data-driven experiences. This panel will explore how brands can integrate, streamline, and future-proof their Martech ecosystems to enhance CX maturity, drive personalization, and maximize marketing effectiveness.

Country Head - India
Hybrid
VP - Experience
BluSmart
Founder & CEO
Insybit
Director - Marketing, Digital & Growth
NoBroker
Moderator
Head - Digital Marketing
AJIO

3:40 PM – 3:55 PM

Coffee Break

4:00 PM – 4:20 PM

Using AI to Transform CX and Fuel Growth: A VC and Brand Perspective

As AI transforms marketing and CX, this chat breaks down what’s real, what’s hype, and how founders and marketers can smartly integrate AI into their growth roadmaps

Advisor, Ex APAC CMO Coursera
Head of Marketing
Elevation Capital

4:25 PM – 4:45 PM

From Automated to Autonomous Marketing

Sr. VP - Growth Marketing & Martech
HDFC Bank

4:45 PM – 5:15 PM

CX for All: Building Inclusive Journeys with the Power of AI

In today's rapidly evolving digital landscape, creating inclusive customer experiences is paramount. This panel brings together industry leaders from Britannia, WPP, and Google, alongside Amar Jain—a senior lawyer and advocate for the visually impaired community—to unveil an industry-first retail shopping initiative tailored for visually impaired individuals as we delve into the transformative potential of AI in fostering inclusivity

Co-Founder
Mission Accessibility
CEO, South Asia
Mindshare
CEO
VML India
General Manager - Marketing
Britannia
Moderator
Creative Tech Lead
WPP & GroupM India

Leadership RT

12:00 PM – 01:00 PM

Google Cloud RT

Head of Customer Engineering, Enterprise
Google Cloud
Head Customer Experience
Aditya Birla Group
Sr. Director - Marketing
MoEngage
Vice President
USEReady
Vice President - Marketing
GreytHR
VP - Experience
BluSmart
Sr. VP - Growth Marketing & Martech
HDFC Bank
VP Marketing
NoBroker
Founder & CEO
Akaike Technologies
Head - CX (Tanishq)
Tanishq (Titan Company)
Head of Products
Sarvam AI
Lead - Digital Centre of Excellence
Britannia Industries
Vice Preseident - Product
"COURSE5 INTELLIGENCE C5i
VP Product
Yellow.ai
Director - Revenue & Growth
MPL
Moderator
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
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Moneka Khurana
Country Head - MMA India
MMA Global
E: [email protected]