Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.
MMA has been a valuable platform for ShareChat and Moj, enabling us to actively contribute to key industry conversations that shape the future of marketing and advertising. Through this collaboration, we've been able to create meaningful synergies - addressing industry challenges, sharing insights, and driving impact. In a world where attention is the new currency, partnerships like these play a crucial role in adding value.
