Combination Creates the Omnichannel Outcomes Platform for the Open Internet Highlights:
The combination will merge two open internet category leaders to create a unified omnichannel platform that delivers outcomes from branding to performance across all screens, including CTV, mobile and web. The new company will operate under the name Teads.
Midios, ha sido seleccionado por YPF como su nueva agencia de medios off tras un riguroso proceso de licitación en el que participaron destacadas agencias del sector.
YPF, la empresa líder en energía de Argentina y las más importantes del país, confió en Midios para desarrollar y gestionar su estrategia de medios offline. Esta designación representa un reconocimiento al expertise y trayectoria de Midios en la planificación y compra de medios, consolidando su posición como un referente en la industria.
Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership?
Then join Stephen Wellman, Vice President of Membership, on March 5, 2025, from 12:00 PM - 12:30 PM ET. He will present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.
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Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.
Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users.
Log in with your MMA membership to gain full access to member research.
Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.
