Europe

LONDON. September 25, 2018. S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

Incremental Visits: The New Standard for Assessing Campaign Effectiveness

The past few years have seen strong attempts from the advertising industry to clean up the programmatic supply line. However, there’s another concern that will need to be addressed, especially by local publishers: Viewability. 

NEW YORK, June 13^th , 2018 – S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena.

Unilever ranks first for Driving Greatest Level of Business Impact in EMEA region. Mindshare Turkey, Digitas Liquorice, Koçzer, and AdColony Turkey are winners in their Respective Categories