MMA's MOSTT research is rooted in individual interviews of major marketers and CMO's conducted by a team of professors from leading business schools.

In preparation for MOSTT, the MMA conducted a marketer usage and attitudinal survey to determine how marketers respond to the dramatic changes in technology and highlight immediate challenges and opportunities.

Giffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.

Tracker for total cases, new cases, total deaths and new deaths for the Coronavirus Pandemic by country.

WARC Data: Global Ad Trends (March, 2020)

A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.

A report about how the Coronavirus has changed our lifestyle across work, education, gaming, socializing, entertainment, health, news, information and purchasing practices, especially Food.