In an era defined by rapid transformation and unpredictable challenges, perseverant leadership is essential. Indonesia's business landscape is being reshaped by digital acceleration, economic fluctuations, and evolving workforce expectations. This session will empower business catalysts to cultivate resilience, enabling them to not only withstand disruption but also drive sustained growth and operational excellence.
As consumer behavior shifts amid economic and technological changes, marketing leaders must adapt to sustain growth and relevance. In this session, industry leaders will discover how CMOs and business leaders harness scenario planning, risk mitigation, and innovation to drive long-term success and competitive advantage with the customer-centric lens.
AI is immersely transforming marketing from static segmentation to real-time, scalable personalization that delivers measurable lift in conversion, efficiency, and ROI. Grounded in enterprise use cases, this session unpacks how leading brands deploy AI to drive business outcomes while navigating complex privacy and operational demands. Beyond marketing, we’ll examine how AI is accelerating enterprise value creation across decisioning, automation, and consumer experience.
Elevating marketing beyond brand awareness to drive business value and growth. Marketing, not just storytelling, has taken a role as a strategic function fueling market expansion. This session explores how top marketing leaders leverage data-driven decision-making, how to activate growth mindset, create new patterns and cross-functional collaboration to shape marketing strategies, align with business objectives, and demonstrate impact at the boardroom level.
'Chasing a cheaper ROAS might win short-term points with your CFO — but at what cost?
This session unpacks how over-optimization can quietly stall brand growth. From over-targeting heavy customers to overlooking light users and untapped audiences, we’ll explore what happens when marketing teams over-optimize for cost-efficiency at the expense of long-term scale.
Hear from brand, agency, and platform leaders who’ve moved beyond last-click metrics to build campaigns that recruit new users, drive habitual engagement, and unlock lasting business value.
Beyond protection, intellectual property (IP) serves as a strategic lever for opportunity. In light of the transformative impact of immersive AI-generated content on IP rights, integrity and ownership, brands require clear guidance on how their organizational leaders can strategically leverage IP to gain competitive advantage and drive innovation within a future-proof economy. Delegates will examine forward-looking strategies to adapt IP management in response to emerging technologies.
This exclusive session offers a deep dive into the MMA SMARTIES Indonesia 2025 awards through the dual lens of strategic storytelling and Jury deliberation. Featuring select storyboard showcases and commentary from the official Jury Observers, the session will illuminate the standards of marketing excellence upheld during this year’s evaluation. Delegates will gain privileged insights into how campaigns were assessed, the storytelling frameworks that resonated most, and the evaluative principles that distinguished the winners from the rest. This is a must-attend for brands and agencies aiming to benchmark their craft and sharpen their competitive edge for 2026.
As AI-driven content and digital complexity reshape the advertising landscape, brand suitability is evolving from a defensive necessity into a catalyst for strategic opportunity. Join us as we share how a leading CPG brand / Unilever tapped into DV Scibids AI to optimise pre-bid controls and unlock new levels of transparency, control, and campaign confidence, all without compromising on cost or reach.
The long-held belief in balancing long-term growth with short-term sales is a myth—what if the idea of “going broad for brand and targeted for performance” is fundamentally flawed?Join this session to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.
The call for authenticity of corporate behavior is rising amid the dynamic of consumption behaviour in Indonesia. This session explores how companies can build lasting consumer connections by aligning brand positioning with shifting social dynamics and trust-driven decision-making. Delegates will gain frameworks to navigate sensitive market disruptions while driving loyalty and long-term business growth.
Agentic AI emerges as a proactive, adaptive, collaborative, and autonomous evolution beyond generative AI, capable of driving significant digital transformation in Indonesia. This session focuses on leveraging multi-agent systems and strategic decision-making to enhance operational excellence and foster the nation’s digital economy. Through these insights, delegates will explore how leaders are harnessing agentic AI to gain competitive advantage and navigate the complexities of an advanced technology-driven market.
Retail Media Networks (RMNs) are transforming consumer engagement, but fragmented data and evolving privacy rules make tracking and optimizing the customer journey complex. This session explores how RMNs bridge awareness and conversion through precise targeting and real-time interventions. As cookies fade, brands must adopt advanced measurement frameworks to unify touchpoints across onsite, offsite, and in-store experiences.
In Indonesia’s fast-changing market, real-time insights are essential for agility, responsiveness, competitive & scalable growth. This session explores how businesses leverage live data to refine strategies, enhance customer experiences, and optimize operations through the impact of advanced technology, especially AI. Through case studies and expert insights, we’ll uncover how real-time data drives market anticipation, personalized engagement, and smarter decision-making, while tackling integration, privacy, and tech challenges in an evolving digital economy.
Robust ESG integration accelerates sustainable business marketing transformation by aligning brand purpose for long-term value and impact. This session provides strategic frameworks for embedding environmental, social, and governance principles into marketing to build consumer trust and drive ethical branding. Leaders will gain actionable insights to create resilient brands and foster responsible growth within Indonesia’s dynamic and evolving digital economy.
