Agenda

In an era defined by rapid transformation and unpredictable challenges, perseverant leadership is essential. Indonesia's business landscape is being reshaped by digital acceleration, economic fluctuations, and evolving workforce expectations. This session will empower business catalysts to cultivate resilience, enabling them to not only withstand disruption but also drive sustained growth and operational excellence.

Elevating marketing beyond brand awareness to drive business value and growth. Marketing, not just storytelling, has taken a role as a strategic function fueling market expansion. This session explores how top marketing leaders leverage data-driven decision-making, how to activate growth mindset, create new patterns and cross-functional collaboration to shape marketing strategies, align with business objectives, and demonstrate impact at the boardroom level.

Beyond protection, intellectual property (IP) serves as a strategic lever for opportunity. In light of the transformative impact of immersive AI-generated content on IP rights, integrity and ownership, brands require clear guidance on how their organizational leaders can strategically leverage IP to gain competitive advantage and drive innovation within a future-proof economy. Delegates will examine forward-looking strategies to adapt IP management in response to emerging technologies.

This exclusive session offers a deep dive into the MMA SMARTIES Indonesia 2025 awards through the dual lens of strategic storytelling and Jury deliberation. Featuring select storyboard showcases and commentary from the official Jury Observers, the session will illuminate the standards of marketing excellence upheld during this year’s evaluation. Delegates will gain privileged insights into how campaigns were assessed, the storytelling frameworks that resonated most, and the evaluative principles that distinguished the winners from the rest. This is a must-attend for brands and agencies aiming to benchmark their craft and sharpen their competitive edge for 2026.
    

The long-held belief in balancing long-term growth with short-term sales is a myth—what if the idea of “going broad for brand and targeted for performance” is fundamentally flawed? Join this session to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.

Retail Media Networks (RMNs) are transforming consumer engagement, but fragmented data and evolving privacy rules make tracking and optimizing the customer journey complex. This session explores how RMNs bridge awareness and conversion through precise targeting and real-time interventions. As cookies fade, brands must adopt advanced measurement frameworks to unify touchpoints across onsite, offsite, and in-store experiences.

In Indonesia’s fast-changing market, real-time insights are essential for agility, responsiveness, competitive & scalable growth. This session explores how businesses leverage live data to refine strategies, enhance customer experiences, and optimize operations through the impact of advanced technology, especially AI. Through case studies and expert insights, we’ll uncover how real-time data drives market anticipation, personalized engagement, and smarter decision-making, while tackling integration, privacy, and tech challenges in an evolving digital economy.