Impact & Productivity is about large scale, consortium-based industry-wide research that addresses the most challenging questions in marketing. It includes multi-million-dollar studies in areas of attribution, advertising cognition, and more.
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.
