By Sharat Khurana, Director, Finance & Corporate Communication, mKhoj

In recent months, there has been a paradigm shift in the mobile content and applications space.

Mobile ringtone sales have flattened out, and sites offering free content and applications — such as getjar, zedge.net, gamejump, and mobile9 — have become increasingly popular. Savvy users are using the Google and Yahoo! search boxes on network operator portals to find free mobile games and ringtones. This is clearly having an effect on operators’ content revenues.

By Cristy Burgan, Vice-President, Marketing Solutions, Acision

By Georges Maurel, Prim'Vision

For a couple of years, we have all expected mobile advertising to become a fast growing market. But, each year, we are making the same conclusion: mobile advertising is still in its infancy and has a huge growth potential, not yet exploited.

We all agree to say that mobile advertising has unique capabilities in term of targeting, relevancy and content customization. Nevertheless, barriers for rapid growth still exist and must be addressed to get user acceptance:

By Kimberly Obremski
Vice President, Velti North America

According to Juniper Research, the number of active users of mobile social networking sites will rise from 54 million in 2008 to nearly 730 million in 2013. Analyst house Informa has predicted mobile social networking will generate revenues in excess of $50 billion by 2012.

By Cesar S. Cesar*

In some markets, competition is the keyword. Brands compete for consumer’s preference offering advantages, services, prices… Although in other markets competitors are put together in a network, mobile marketing is a good sample of this scenario. Investing in a mobile adnetwork is a bet in goals all companies in the world have in common: profit and growth.

By Igor Novikov, Chief Business Development Officer, Bercut LTD

Every advertiser wants to place its advertising on special terms in order to stand out favorably against competitors and ensure the maximum coverage of the target audience (meaning the maximum number of advertising contacts). Additionally, every advertiser wants its information to be of value to the consumer instead of being one of the many irritants in today’s oversaturated media realm.

By Eric Holmen, President of SmartReply