Who We Are & Our History

WHO WE ARE

The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.		  

OUR INDUSTRY

    Industry Overview

    Ecosystem

 

The Mobile Marketing Association's global headquarters are located in the United States. Welcome to our Global website.

As the primary source for mobile marketing information and expertise, the MMA is dedicated to:

  • Providing an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues
  • Bringing together industry-wide, global and regional work groups that focus on industry initiatives
  • Providing representation for the mobile marketing industry to major legislative bodies worldwide
  • Sharing perspectives on mobile marketing between Europe, Asia, Latin America, Africa and the U.S.
  • Fueling peer-to-peer interaction through seminars, conferences and events
  • Developing metrics for measuring ad delivery and consumer response
  • Developing open and compatible mobile marketing technical and creative standards
  • Defining and publishing mobile marketing best practices and guidelines on privacy, ad delivery, and ad measurement
  • Providing the value and effectiveness of mobile marketing to advertisers, agencies and consumers
  • Serving as the key advocate on behalf of the mobile marketing industry

 

MMA HISTORY

The Mobile Marketing Association (MMA) is an international non-profit industry trade group that represents over 600 agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and other companies focused on marketing via the mobile channel

The association’s headquarters are located in the United States, with branches located in Europe, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Latin America (LATAM).

The MMA's aim is to work in a collaborative manner to educate the marketplace and establish industry-wide, national and international best practices and guidelines for mobile marketing.

The association was founded in 2000 as the Wireless Advertising Association (WAA), a New York-based non-profit trade association. In 2003, the WAA and the European-based Wireless Marketing Association (WMA) joined to form Mobile Marketing Association in the United Kingdom and France. The MMA North America remained at around 10–20 member companies until 2005 when mobile marketing began to take off in the United States. MMA established two national chapters in Austria and Spain and regional branches for EMEA and APAC in 2007 and for LATAM in 2008.