The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Operating currently across four global think tanks — Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing’s most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the U.S., including MMA’s POSSIBLE in Miami and MMA CMO & CEO Summit in Santa Barbara.

The MMA Value Story

5 non-negotiable points every CMO needs to hear—and every CEO and CFO needs to understand.

Modern marketing now sits at the center of value creation, yet most companies still lack a rigorous, finance-ready system linking marketing to firm value. MMA is the first organization to build that system.

This is original, evidence-based, and field-proven thinking you simply cannot buy anywhere else. It’s not more opinions. It’s the new operating system for modern marketing.

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Once Your CEO and CFO Understand What MMA Does, Participation Stops Being Optional

You’re not asking for permission to join a trade group. You’re fulfilling a responsibility to ensure your company understands and invests in the drivers of its future value.

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Global Operations: Who We Are

Comprised of over 800 member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. The MMA's global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM).

Our Executive Team

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You’re in Good Company.

Many of the world's largest and most-respected brands – including 19 Fortune Top 25 B2C companies – trust MMA Global to deliver insights and actionable programs that drive business impact.