Case Studies

Cellphone keys
Traffic Management Text Alert System for Sligo Local Authorities (Púca Mobile Marketing)
Sligo Local Authorities have launched a ‘Text Alert’ facility developed by Púca to enable people to report traffic management problems around the streets of Sligo.
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conVisual BlackBerry Pearl
Mobile Advertising Raffle for BlackBerry Pearl (conVISUAL)
Research in Motion (RIM) planned to realize a Mobile Advertising Campaign/Raffle for their cell phone model “BlackBerry Pearl”. Traditionally, RIM addresses business users. But this time, with the BlackBerry Pearl, they aimed to attract the younger, trend-setting private users to open up new...
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Research

Mobile Game Downloads Dip
Research from the Nielsen Company shows a moderate decline in mobile game usage, with 17 million mobile game downloaders during the second quarter of 2008, compared to 19 million in the previous quarter.
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Articles

Segmentation
Accuracy of Mobile Advertising Campaigns as Compared with Traditional Mass Media as an Advertising Medium
Every advertiser wants to place its advertising on special terms in order to stand out favorably against competitors and ensure the maximum coverage of the target audience (meaning the maximum number of advertising contacts).
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Education

Code of Conduct for Mobile Marketing (July 2008)*
Consumer privacy standards when marketing to the mobile phone.

Consumer Best Practices (United States) (December 2008)*
A compilation of accepted industry practices, wireless carrier policies and regulatory guidance.

Mobile Advertising Guidelines (October 2008)*
Global mobile advertising formats and best practices for display and messaging.

Mobile Marketing Industry Glossary (June 2008)*
A common set of terms and definitions applicable to mobile advertising and marketing.

*To open documents: Left click to open, or right click and "Save As" to save specific file. 

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