MMA Research Overview

Making The Value of Mobile Marketing Transparent

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MMA works to ensure members, their clients, and other industry stakeholders have the authoritative metrics and analysis they need to value and invest in mobile campaigns with confidence.  MMA research focuses on three principal areas:

  • Consumer Research: reports the latest consumer mobile behaviors and attitudes so marketers can tailor mobile campaigns to provide maximum value
  • Marketer, Brand and Agency Research:  how client-side marketers are using mobile marketing, with what results
  • Mobile Landscape Research: key industry trends gathered from providers across the ecosystem


Demonstrate Leadership as an MMA Research Sponsor
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MMA’s new research initiatives offer the perfect sponsorship opportunity for any company looking to demonstrate their mobile thought-leadership to advertisers, agencies, and other industry partners. Whether you are looking to build broad awareness of your organization across the marketplace or merely want to ensure MMA research includes data that will be impactful for your business development efforts, MMA offers a sponsorship package that fits your objective and budget.

To learn more about Research packages and benefits, please contact  Peter Johnson, MMA VP Market Intelligence & Strategy at research@mmaglobal.com
 
 
 

Discover Your Member Research Benefits

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MMA’s research is designed to give members unique competitive advantages in the marketplace. As a member, you may:

To learn more about MMA's research initiatives, email research@mmaglobal.com.

To learn more about MMA’s exclusive research offerings for members, download the Research Benefits brochure.
 

 
 
Research Calendar

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Here's an overview of MMA's 2010 Report Release and Research Committee Schedule:

Monthly:  (1st week) Latest MMA Consumer Briefings (MMA consumer surveys in  US, UK, Germany, France) 
                  (3rd week) MMA Global Research Review
Bi-Monthly:  Regional Research Committee Meetings (exact dates TBD)
Annual:   (June) 2nd Annual MMA US Marketer, Brand, and Agency Report (MMA Forum, New York City)
                 (November) Joint Study with Association of National Advertisers
 
 
 

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The Mobile Marketing Association enjoys the support of selected research providers, trade associations, universities, and media organizations who contribute trusted, actionable market data, analysis and thought-leadership. Some also offer unique research programs to MMA's members. 

Learn More

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Statistics, Reports & Publications
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