Research & Insights

The Mobile Opportunity

Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.

International Journal of Mobile Marketing

The award winning MMA International Journal of Mobile Marketing (IJMM) is published twice annually, in June and December. The journal provides a medium for academics, students, and industry professionals from around the world to share their insights and research on how the mobile channel can be effectively used for marketing.

An industry level research initiative aiming to give marketers an incredibly compelling, fact-based story on the ROI value of mobile to their business goals