Research

MMA Mobile Marketing Research and Metrics Overview

MMA works to ensure members, their clients, and other industry stakeholders have the authoritative metrics and analysis they need to invest in mobile campaigns with confidence.  MMA research focuses on three principal areas:

• Consumer Research: reports the latest consumer mobile behaviors and attitudes so marketers can tailor mobile campaigns to provide maximum value
• Marketer, Brand and Agency Research:  how client-side marketers are using mobile marketing, with what results
• Mobile Landscape Research: key industry trends gathered from providers across the ecosystem
  

MMA’s research is designed to give members unique competitive advantages in the marketplace. As a member, you may:

• Access members-only research reports
  • MMA Consumer Briefings for each of US, UK, France, Germany (monthly)
  • Regional Research Reviews (Monthly)
  • MMA Consumer Attitude and Usage Study (Annual Survey)  
• Obtain members-only discounts to partner research
• Tailor MMA’s research agenda to your local needs by joining the Research & Metrics Committee in your region
• Share your own research or whitepapers via the Research Section on MMA's website
• Discover the latest mobile marketing insights via webinar (coming soon)
• Join MMA’s research panel (coming soon)

To learn more about MMA's research initiatives, email research@mmaglobal.com.

To learn more about MMA’s exclusive research offerings for members, download the Research Benefits brochure.
 

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Here's an overview of MMA's 2010 Report Release and Research Committee Schedule:

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Looking for a better way to conduct your own research?  The Mobile Marketing Association enjoys the support of selected research organizations who enhance MMA's access to trusted, actionable market data, analysis and thought-leadership, and who offer unique research programs to MMA's members. 

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