Our Executive Team

Federico Pisani Massamormile, MMA Global Chairman, Interim CEO, MMA

Federico Pisani Massamormile, CEO of HANZO (www.HANZO.com.br) has 16 years of international experience in the telecom, wireless and new media industries and has consistently been a visionary in enabling the development of mobile marketing in Latin America. In June 2000 he became CEO of blah! - a TIM-owned wireless application service provider. Blah! became a recognized leader in its industry, achieving success throughout Latin America and expanding to the United States and Asia. Blah! became one of the largest mobile social networks, deployed in 19 carriers in Latam, the US and Asia, with 5M unique users, exchanging 300M msgs/month. Blah! achieved an average penetration of 25% in the Carrier's base and built a brand awareness of more than 80% among young adults in the main Latin American capitals. Read More
 

..........................................................................................................................................................................

Carol Basile, Chief Financial Officer

Carol Basile is the Chief Financial Officer of the Mobile Marketing Association (MMA).  Basile is a member of the company's senior leadership team where she oversees and directs all significant aspects of the company's financial controls, financial and tax reporting, and the association's annual budgeting and financial planning processes.  This year she led the MMA through its first external audit of the financial statements which required updating the association’s accounting methodology to bring the organization in full compliance with Generally Accepted Accounting Principles (GAAP). Read more

..........................................................................................................................................................................

Peter A. Johnson, VP, Market Intelligence & Strategy

Peter Johnson joined the Mobile Marketing Association in December of 2008 as its first Vice President for Market Intelligence and Strategy. At the MMA, Peter’s mission will be to measure and communicate mobile marketing’s value to member businesses, their customers, and mobile marketing stakeholders around the globe. Read more

..........................................................................................................................................................................

Rohit Dadwal, Managing Director, APAC Branch

Rohit Dadwal is Managing Director (MD) for the Mobile Marketing Association’s Asia Pacific (APAC) branch, running the regional headquarters in Singapore. He joined the Mobile Marketing Association (MMA) in November 2008, having spent 8 years at Microsoft and participated in MMA activity as a board member. In his role as MD, Rohit will work to build a sustainable ecosystem for the mobile marketing industry in the APAC region, promoting the MMA as the leading association for region-wide consultation on key industry issues such as measurement and metrics, mobile advertising guidelines, codes of conduct and consumer best practices. Read more

..........................................................................................................................................................................

Paul Berney, Managing Director, Europe Branch

Paul is Managing Director of the Europe branch of the Mobile Marketing Association (MMA), working towards the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and promoting the MMA as the leading association for region-wide consultation on key industry issues such as mobile media guidelines and best practices. Berney is involved in all of the MMA’s initiatives and communications for the 300+ Europe members representing the entire mobile media ecosystem. Read more

..........................................................................................................................................................................

Terence Reis, Managing Director, LATAM Branch

Terence Reis is Managing Director of the Mobile Marketing Association's (MMA) Latin America (LATAM) branch, where he is responsible for driving the association’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the leading association for region-wide consultation on key industry issues such as mobile media guidelines and best practices. He joined the MMA in June 2008 from F.biz, a leading Brazilian digital agency.  Read more