Our Executive Team

Federico Pisani Massamormile, MMA Global Chairman, Interim CEO, MMA

Federico Pisani Massamormile, CEO of HANZO (www.HANZO.com.br) has 16 years of international experience in the telecom, wireless and new media industries and has consistently been a visionary in enabling the development of mobile marketing in Latin America. In June 2000 he became CEO of blah! - a TIM-owned wireless application service provider. Blah! became a recognized leader in its industry, achieving success throughout Latin America and expanding to the United States and Asia. Blah! became one of the largest mobile social networks, deployed in 19 carriers in Latam, the US and Asia, with 5M unique users, exchanging 300M msgs/month. Blah! achieved an average penetration of 25% in the Carrier's base and built a brand awareness of more than 80% among young adults in the main Latin American capitals. Read More
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Carol Basile, Chief Financial Officer

Carol Basile is the Chief Financial Officer of the Mobile Marketing Association (MMA).  Basile is a member of the company's senior leadership team where she oversees and directs all significant aspects of the company's financial controls, financial and tax reporting, and the association's annual budgeting and financial planning processes.  This year she led the MMA through its first external audit of the financial statements which required updating the association’s accounting methodology to bring the organization in full compliance with Generally Accepted Accounting Principles (GAAP). Read more

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Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited

As the Managing Director of MMA APL, Rohit Dadwal oversees the MMA’s operations in the region, based out of Singapore. A highly visible industry advocate with over 16 years of experience in the internet, digital and mobile spheres, Rohit is an enthusiastic evangelist of digital and mobile marketing. He is widely-regarded as an industry authority and has been instrumental in the MMA’s growth and extended Asian reach. Prior to joining the MMA, Rohit led Microsoft as the Director for Platform and Mobile services in APAC business. He also has experience on the services provider side having worked for Bharti-British Telecom in India. Read more

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Paul Berney, Managing Director, Europe Branch

Paul is Managing Director of the Europe branch of the Mobile Marketing Association (MMA), working towards the MMA’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and promoting the MMA as the leading association for region-wide consultation on key industry issues such as mobile media guidelines and best practices. Berney is involved in all of the MMA’s initiatives and communications for the 300+ Europe members representing the entire mobile media ecosystem. Read more

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Marco Lopes, Managing Director, LATAM Branch

Marco is Managing Director of the Mobile Marketing Association's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association’s charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region’s leading association. Lopes is a managing partner at Innovideas, a consulting and business development firm focused on innovation, interactive marketing and technology that develops marketing programs for premium brands in Brazil.  Read more

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Michael Becker, Managing Director, North America

Michael Becker is the North America Managing Director for the Mobile Marketing Association and is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer and academic.  Mr. Becker founded and most recently held the position of VP Mobile Strategies at an industry-leading mobile marketing solutions provider, iLoop Mobile, which earned the Mobile Marketing Association (MMA) Innovation of the Year Award in 2007. Read more
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 Dr. Peter A. Johnson, VP, Market Intelligence & Strategy

Peter Johnson joined the Mobile Marketing Association in December of 2008 as its first Vice President for Market Intelligence and Strategy. At the MMA, Peter’s mission will be to measure and communicate mobile marketing’s value to member businesses, their customers, and mobile marketing stakeholders around the globe. Read more