By Steve Leonard, General Manager for off-deck, Motricity
CNN’s Rick Sanchez stands before you on television, encouraging you to text-in your feedback during his interactive news program. Feeling inspired to contribute, you send your two cents to short code 44546: “Mickelson’s got this one in the bag.”
The cable network then thanks you for your contribution and offers to deliver you breaking mobile news alerts from its fellow Time Warner Inc.-owned sibling magazine, Entertainment Weekly.