Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

Singapore – 16 December, 2015 – Big Mobile, APAC’s leading independent mobile specialist, has partnered with Triton Digital to bring a2x®, Triton’s programmatic audio advertising exchange to Southeast Asia.

Through an exclusive partnership with Triton, a2x enables advertisers to reach highly-targeted and engaged audiences across multiple leading music streaming services and radio broadcasters in Singapore, Malaysia, Hong Kong, Thailand, Philippines, and Indonesia.

3Q Digital Account Director Joe Kerschbaum and PPC entrepreneur Bryant Garvin discussed best practices for mobile PPC ad copy. Listen and learn!

This MediaPost article covers AppsFlyer's new product release, Facebook ROI Reports, which will help marketers better calculate the cost of their Facebook campaigns.