Presentations | MMA / Marketing + Media Alliance

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Friday, October 10, 2025

Narratives Defining the Future of Marketing Excellence

09:45 AM - 10:10 AM
Country Head & BOD Member
MMA Global India
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SPOTTING STORIES: Asking the Right Questions

10:10 AM - 10:20 AM
CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
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Trends & Takeaways: Lessons from the Jury Room

10:20 AM - 10:30 AM
Client Director & Jury Observer (SMARTIES)
Toluna
Client Director & Jury Observer (SMARTIES)
Toluna
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Beyond Vanity Metrics: Redefining Marketing Effectiveness

10:40 AM - 11:05 AM
CMO
Axis Bank
Country Manager
DoubleVerify
MMA India Board Member; Chief Business Officer
McDonald’s India
Executive Director & Group Chief Marketing Officer
Motilal Oswal Financial Services Ltd
Head, Ads Marketing and Creative Solutions
Amazon Ads India
Moderator:
Editor
Campaign India
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The Resilient CMO: Leading Through Disruption, Downturns & Digital Change

11:10 AM - 11:35 AM
Global Chief Marketing Officer
Wipro Limited
Chief Marketing Officer
Federal Bank India
Executive Director & Group Chief Marketing Officer
Motilal Oswal Financial Services Ltd
R-A-G, (Retrieval Augmented Generation) Virtual Co-Moderator
Moderator:
VP, Global Ad Business
Truecaller
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11:10 AM - 11:35 AM
Moderator:
R-A-G, (Retrieval Augmented Generation) Virtual Co-Moderator
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Unlocking the $2 Trillion Opportunity: How to Win Gen Z's Attention and Drive Outcomes

11:40 AM - 12:00 PM
Senior Client Partner
Snap Inc
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Real-Time, Right-Time: Using AI to Personalize at Scale

12:05 PM - 12:45 PM
Country Head - India
Hybrid
Head of AdTech Business ASEAN/SA
Moving Walls
Chief Marketing Officer
TATA AIA
Lead - Performance Marketing
Reliance Digital Retail
Moderator:
Head of Data and Tech strategy , choreograph
WPP Media
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Banking on Me: How Hyper-Personalization Redefines Trust

12:50 PM - 01:05 PM
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
HDFC Bank
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Decoding Regional Consumer Shifts Across India’s Heartlands

02:00 PM - 02:25 PM

In 2025, Tier 2 and 3 cities drive India’s consumer growth—blending rising incomes with tradition and tech. Trust, local language, and after-sales support shape choices, while festivals and communities amplify demand. AI-led hyperlocal marketing, vernacular content, and micro-influencers are key levers. This panel unpacks why metro-first strategies fall short and how hyperlocal insights fuel success in India’s heartlands.

Chief Revenue Officer
iCubesWire
Global Social Media Director
Schneider Electric
Head of Marketing EV
Tata Motors
Independent Marketing Consultant
Moderator:
Co-Founder & CEO
Inshorts and Public
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Building Inclusive AI for Marketing

02:30 PM - 02:50 PM
AVP - Digital Transformation & Product Head of Audience Manager
Publicis Media
Founder & CEO
Insybit
MMA India Board Member; Group Head - Consumer Insights and Brand Development
Aditya Birla Group
Moderator:
Country Head & BOD Member
MMA Global India
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The Power of Purchase Signals: Why Adtech Needs to Move Beyond Clicks

02:55 PM - 03:05 PM

A deep dive into how brands can leverage real transaction signals over proxy metrics to drive measurable business outcomes

Vice President - Advertising
Paytm Ads
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Redefining Premium in A Mobile-First World

03:10 PM - 03:30 PM

In today’s mobile-first world, premium isn’t about placements or scale alone—it’s about meaningful connections, immersive experiences, and true reach. Learn how to rethink premium media and harness mobile to deliver impactful, high-quality brand outcomes.

Media Strategy Lead APAC
Meta
Digital Marketing Lead
Kimberly-Clark
Sales Director, India
Sensor Tower
DGM Digital, India & APAC
The Hershey Company
Moderator:
VP Brand - APAC
Digital Turbine
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Report launch : The Quick Commerce Playbook India 2025

03:45 PM - 4:00 PM
CEO
Publicis Media, South Asia
Country Head & BOD Member
MMA Global India
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Decoding The Quick Commerce Playbook India 2025

4:00 PM - 4:30 PM
Sr. VP - Large Client Solutions & Agency Partnerships
Vserv
COO
Performics India
General Manager- Digital Marketing & Ecommerce
Sun Pharma
Co-Founder
Zouk
Moderator:
Managing Partner and Head
Publicis Commerce India
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How to Grow Yourself and Others for Leadership Success

04:35 PM - 05:05 PM
President - Packaged Foods
Tata Consumer Products
Managing Director
Castrol
R-A-G, (Retrieval Augmented Generation) Virtual Co-Moderator
Moderator:
Executive Coach and Advisory Consultant
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AI Growthstack: High-Impact Marketing Tools That Deliver More For Less

05:10 PM - 05:35 PM
CEO & Co-Founder
Skewb Analytics Private Limited
Head - Strategic Partnerships
Verix and Co-Chair, AI Kiran
Head AI and Digital
Federal Bank
Moderator:
Partner, Marketing Advisory Services
Ernst & Young LLP
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From Underdog to Market Maker: Lessons from Challenger Brands

05:35 PM - 06:00 PM
Co-Founder
Zouk
Co-Founder & CGO
mCaffeine
MMA India Board Member; Director, CPG-Automotive-D2C, Global Business Group
Meta India
Moderator:
Founder & CEO
Social Samosa
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Category Wise Awards

6:45 PM
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