As VP, Marketing at Intuit, Shweta leads enterprise-wide GTM and organizational initiatives to accelerate platform transformation, including GenAI adoption. She scaled Intuit's corporate brand to make Intuit a household name, led first-of-their-kind brand activations, unified marketing strategy and analytics post-IPO at Square to improve marketing effectiveness, and led global cross-functional M&A integrations spanning $20B+ in deal value.