Theme: Winning Marketing Organizations 2.0 (WMO 2.0)
Rethink. Relearn. Rebuild
MMA IMPACT India brings together the brightest marketing minds in India as we explore how marketers can navigate the evolving digital landscape, drive innovation and enduring business value and more robust consumer engagement in an increasingly dynamic and connected world. MMA IMPACT India will enable you to Rethink your execution methods, Relearn leveraging tech advancements, and Rebuild your marketing organization structures that help build Winning Marketing Organisations 2.0.
Our key focus areas at Impact encompass below segments:
(1) Data – Discover how to create a data strategy, build a robust data ecosystem, and develop data capabilities that can help you drive growth
(2) Emerging Tech – Learn about the role of AI in marketing, data tech, madtech, and immersive innovation such as Metaverse and AR/VR can be used in your marketing campaigns to enhance customer engagement and drive business results
(3) Digitising Commerce – O2O, Omnichannel, decoding ONDC, power of CX
(4) Media – Discover new opportunities in CTV, e-commerce advertising, Voice & Audio, Content Marketing, Influencer marketing, Brand safety, and Measurement that can help you stay ahead of the competition
Delhi Edition - June 30, 2023
Registration
Welcome Address: Neither Half-Full nor Half-Empty; That’s a Full-Stack Marketer for You
MMA Global research reveals -
- 59% of marketers believe that cross-functional collaboration is the most important factor for driving growth
- 53% of marketers believe that data analytics is the most important factor for driving growth
It's all about ANDs and not ORs - Welcome to the era of full-stack marketers to unlock boundless possibilities in the age of integration.
MMA India Board Sessions
Marketing Excellence: Embracing the Strengths of Insurgents
Unveil of a Global MMA study - State of AI in Marketing
Keynote Session: From Data to Dollars: Marketing Insights from AI-First Investments
Key takeaways:
- The Power Vested in AI: Insights to Impact
- Unleashing the Potential of AI for Marketers: Powerful Use Cases of AI-First Startups
- AI-First Mindset for Company-Wide Adoption: Talent, Culture, and Leadership Shifts
- Emerging Trends in AI-First Marketing: Seizing the Opportunities
- Addressing Adoption Challenges, Risks, and Regulations
Keynote Session: Unlocking the Power of Commerce Ads: Transforming Brand-Consumer Connections
An insightful session on the transformative role of e-commerce in advertising through contextualization and innovation.
In Partnership With:
Keynote Session: Picture Perfect Transformation: Lessons from Photography
Key Takeaways:
In a rapidly changing world, transformation is imperative - companies must transform to thrive.
There are 4 key elements for a successful transformation- these have been correlated to key elements in Photography.
- Composition [Strategy]
- Multiple perspectives [Benchmarking]
- Lines & Curves [Systems & Processes]
- Connect with people [Engagement]
Successful transformation is about having the right mix of hardware and software.
In this session, Rajesh will be bringing alive his excerpt from the recently released annual report, Modern Marketing Reckoner. To download the report, click here.
Next Generation Marketing: Harnessing the potential of fintech platform for business growth
KeyTakeaways:
- Targeting Capabilities: Businesses can leverage the audience insights provided by Paytm to create highly personalised and targeted messaging and campaigns.
- The innovative ad formats that brands can explore through Paytm Ads.
- How Paytm Ads can create a seamless commerce user journey, from the initial interaction with an ad to the final engagement and transaction, resulting in enhanced customer satisfaction and business growth.
In Partnership With:
Seamless Content Discovery: The Key to Building Brand Love
The significance of mobile and the internet is no longer lost on marketers. But old digital marketing strategies simply won’t do. To keep today’s quick-thinking, hyperconnected netizens engaged with your brand’s content, you’ve got to try new ways of connecting with them. What you need is an innovation, a revolution, and a makeover – the thrill of seamless discovery and the power of an emerging channel. In this session, Devika Sharma,GM-India,InMobi, shares how your brand can take a fresh approach to cut through the clutter and catch the eye of your customers.
In Partnership With:
Lunch
Rethink, Relearn, Rebuild: The Incumbent or Insurgent Way?
Think CTV : What do we know about changing viewership and how does that redefine our marketing choices
CTV is the fastest-growing screen on YouTube. What do we know about changing viewership contexts & how brands need to redefine their media mix to connect meaningfully with premium audiences.
In Partnership With:
From Print to Pixels to the Top of Playlists: A Journey of Transformation Fuelled by Culture of Innovation
In Partnership With:
Fireside Chat: Solving complex real-world problems using AI
Creating A Seamless Omni-Commerce Experience
Consumer expectations of a seamless hybrid experience are at an all-time high, while businesses are rethinking their omnichannel strategy. In this world of Digital x Physical convergence, discover how you can drive online & offline sales.
In Partnership With:
Report Launch: ONDC Advantage X toolkit - GTM Guide to digitise & democratise for commerce led growth
An MMA & GroupM Initiative
Report Unveil
Panel Discussion
India's digital economy has experienced remarkable growth driven by increased internet penetration, smartphone adoption, digital literacy, innovation, and government initiatives.
It is in this context that the Open Network for Digital Commerce (ONDC) initiative by the Union Government emerges as a game-changer, ushering in a new era of open collaboration and seamless integration.
ONDC Advantage X toolkit - GTM Guide to digitise & democratise for commerce led growth" serves as a comprehensive go-to-market (GTM) guide for businesses seeking to leverage the ONDC initiative. It explores how the implementation of ONDC can transform the digital commerce ecosystem, presenting a compelling case for businesses to adopt this revolutionary framework. Moreover, this playbook provides a step-by-step guide on how businesses can successfully implement ONDC.
In this session, panellists will help decode the highlights from the Playbook on how brands and sellers can leverage the ONDC Network to enhance their businesses.
In Partnership With:
Fireside Chat: Selecting the right mix of Sniper and Bazooka techniques for your business
Key Takeaways:
- Marketing principles Mamaearth deployed in its 0-1 journey and beyond
- Sniper Trends to look out for
- Tips and advice on striking the right balance between sniper and bazooka techniques
Masterclass-Rethinking Everything You Know About Media Quality
By invite only
The last few years have been a game changer for brands. COVID-19 has shifted media consumption habits, CTV has exploded, and social media discourse gives a platform to all. Coupled with a fast-moving news cycle that thrives on high emotion, it is important, now more than ever, for brands to establish a strong foundation of media quality. The new media landscape requires a new lens of examination. Marketers must recalibrate what was previously thought of as best practice in order to balance protection with scale while continuing to engage with customers and stakeholders. In this masterclass, DoubleVerify's Jaiti Hariani will share how marketers can ensure their media investments optimize campaign performance.
Reach out to us at [email protected] to request an invitation.
In Partnership With:
Mumbai Edition - May 30, 2023
Registration Begins
Welcome Remarks: The Past Vessels Fail to Contain the Future
Chairman's Address
Keynote Session: Marketing in the era of Generative AI: Challenges & Opportunities
How would marketing evolve in an era where AI is better than the average human at telling stories, drawing images, composing melodies, engaging in conversations, and creating virtual worlds? We are at the cusp of a paradigm shift in the role that humans and AI will play in marketing. The opportunities are transformational, the challenges are formidable. We will talk about what’s happening right now and what is likely to happen in the next 12-18 months.
In Conversation with Dr. Praphul Chandra
Keynote Session: Re-imagining cross-media strategies through a holistic lens
In Partnership With:
Annual Report Launch: Modern Marketing Reckoner
Witness the launch of MMA India's marquee annual marketing ecosystem report 'Modern Marketing Reckoner' with the 2023 theme being 'Transform to Thrive' - a ready reckoner comprising an industry-neutral 360-degree POV for marketers to not just evolve, but transform, using increased agility, investment in meaningful technology, more collaboration & partnerships, rapid test-learn-apply frameworks, and a diversely skilled workforce.
Report Unveil
Panel Discussion with our Contributors
In Partnership With:
Think CTV: What do we know about changing viewership & how does that redefine our marketing choices
CTV is the fastest-growing screen on YouTube. What do we know about changing viewership contexts & how brands need to redefine their media mix to connect meaningfully with premium audiences
In Partnership With:
Keynote Session: Seamless Content Discovery: The Key to Building Brand Love
The significance of mobile and the internet is no longer lost on marketers. But old digital marketing strategies simply won’t do. To keep today’s quick-thinking, hyperconnected netizens engaged with your brand’s content, you’ve got to try new ways of connecting with them. What you need is an innovation, a revolution, and a makeover – the thrill of seamless discovery and the power of an emerging channel. In this session, Vasuta Agarwal, Chief Business Officer – Consumer Platform Advertising, InMobi, shares how your brand can take a fresh approach to cut through the clutter and catch the eye of your customers.
In Partnership With:
Keynote: Vulnerability is Your Superpower
Keynote Session
For brands to thrive while remaining relentlessly relevant and sharply differentiated, they have to stop striving for perfection. Exposing yourself to the possibility of failure, criticism or harm may actually be good for your brand. Winning Marketing Organisations will accept and embrace their vulnerability as they rethink, relearn and rebuild. In her keynote, Lulu Raghavan will make the case for vulnerability as an imperative for brands and as a mindset to be embraced by the entire organisation.
Q&A Session with Lulu Raghavan
Lunch
Report Launch: Winning with DATA - The CXO's Handbook
Catch the launch of a practical and comprehensive handbook to help the industry think data first marketing. This MMA India thought paper on data will aim to simplify the value impact of data and tech capabilities, provide insight into privacy, investment, and partnerships, and establish a strong value proposition along with specific use cases that can deliver business outcomes. To that effect, an expert panel of key contributors from Accenture, Google, Unilever, Flipkart Ads and Vserv AudiencePro along with authored POVs from experts at ITC, Mondelez and Madison World have collaborated to share experiences and develop an industry-neutral point of view.
Executive summary available here, full report will be unveiled at MMA IMPACT India
Report Unveil
Panel Discussion
In Partnership With:
Keynote Session: Rethinking Beyond Traditional Advertising: Marketing Approaches with Fintech Platforms
KeyTakeaways:
- Targeting Capabilities: Businesses can leverage the audience insights provided by Paytm to create highly personalised and targeted messaging and campaigns.
- The innovative ad formats that brands can explore through Paytm Ads.
- How Paytm Ads can create a seamless commerce user journey, from the initial interaction with an ad to the final engagement and transaction, resulting in enhanced customer satisfaction and business growth.
In Partnership With:
Fireside Chat: Revolutionizing Aerial Frontiers: The Role Of 5G In Advancing Drone Technology
A power-packed fireside discussion covering areas around understanding 5G, how drones can be empowered via seamless connectivity with 5G, the various advanced applications, regulations & what the future stores for us regarding drone technology and the role of 5G.
Keynote: Creating A Seamless Omni-Commerce Experience
Consumer expectations of a seamless hybrid experience are at an all time high, while businesses are rethinking their omnichannel strategy. In this world of Digital x Physical convergence, discover how you can drive online & offline sales.
In Partnership With:
Unlocking the Promise of Personalization with Generative AI
In Partnership With:
Decoding MMA India Survey: Industry's Outlook on ONDC
An online study was conducted to understand the industry outlook towards ONDC in terms of the level of awareness and understanding of ONDC amongst practitioners and experts in the digital commerce space, its potential benefits and challenges, and its impact on the future of digital commerce. The survey also attempted to determine the likelihood of adoption of ONDC by companies and the factors that could influence their decision to adopt or not adopt ONDC.
Some of the key takeaways from this study were:
- 90% of Respondents are likely to adopt ONDC in some form in their companies
- 73% of Respondents believe that ONDC could help level the playing field for small and medium-sized businesses in the digital commerce space.
- 41% of Respondents believe ONDC can shape the future of digital payments by fostering the adoption of new payment methods and technologies, indicating its potential as an innovation driver.
- 69% of Respondents believe that compatibility with existing digital commerce standards and protocols to be highly important for ONDC.
Closing Remarks
Masterclass: Rethinking Everything You Know About Media Quality
By invite only
The last few years have been a game changer for brands. COVID-19 has shifted media consumption habits, CTV has exploded, and social media discourse gives a platform to all. Coupled with a fast-moving news cycle that thrives on high emotion, it is important, now more than ever, for brands to establish a strong foundation of media quality. The new media landscape requires a new lens of examination. Marketers must recalibrate what was previously thought of as best practice in order to balance protection with scale while continuing to engage with customers and stakeholders. In this masterclass, DoubleVerify's Jaiti Hariani will share how marketers can ensure their media investments optimize campaign performance.
Reach out to us at [email protected] to request an invite.
In Partnership With: