Wednesday, May 6, 2026
10:00 AM – 12:00 PM
Standard
Advancing Marketers ability to create AI value
Advancing Marketers ability to create AI value
AI Transformation Mandate for CMOs
AI Transformation Mandate for CMOs
Creative Effectiveness in the Age of AI
Creative Effectiveness in the Age of AI
AI-Driven Buyer Journey and Discovery
AI-Driven Buyer Journey and Discovery
Powering Digital-First Experiences
Powering Digital-First Experiences
Decoding Gen Zs in the Age of AI
Decoding Gen Zs in the Age of AI
Martech+AI: Too Many Tools, Too Little Value?
Martech+AI: Too Many Tools, Too Little Value?
12:00 PM – 2:00 PM
Standard
Advancing Marketers ability to drive growth
Advancing Marketers ability to drive growth
Retail Media as a Revenue Engine, Not Just Media Inventory
Retail Media as a Revenue Engine, Not Just Media Inventory
Regional Media – A Powerful Growth Engine (Convergence of Language, Culture & Creativity)
Regional Media – A Powerful Growth Engine (Convergence of Language, Culture & Creativity)
Time to Level Up with Tech-Led Growth Drivers
Time to Level Up with Tech-Led Growth Drivers
2:00 PM – 3:00 PM
Networking
Lunch Break
Lunch Break
3:00 PM – 4:00 PM
Standard
Advancing Marketers ability to drive marketing science
Advancing Marketers ability to drive marketing science
Measuring Attribution – Marketing Impact on Business Outcomes
Measuring Attribution – Marketing Impact on Business Outcomes
Ad Impression Data Loss and the Hidden Tax on Digital Marketing – Quantifying What’s Tolerable
Ad Impression Data Loss and the Hidden Tax on Digital Marketing – Quantifying What’s Tolerable
4:00 PM – 6:00 PM
Standard
Advancing Marketers ability to drive innovation
Advancing Marketers ability to drive innovation
Reciprocity of Learnings – Converging Incumbents & Insurgents
Reciprocity of Learnings – Converging Incumbents & Insurgents
Creative Effectiveness in the Age of AI
Creative Effectiveness in the Age of AI
Creator Economy + Story Telling
Creator Economy + Story Telling
6:00 PM – 8:00 PM
Standard
Advancing Marketers ability to drive new knowledge high impact
Advancing Marketers ability to drive new knowledge high impact
From Marketing to Market Cap: How CMOs Drive Enterprise Value
From Marketing to Market Cap: How CMOs Drive Enterprise Value
CMO–CFO Alignment: Making Marketing Financially Accountable / Why Is Marketing Not on the Balance Sheet?
CMO–CFO Alignment: Making Marketing Financially Accountable / Why Is Marketing Not on the Balance Sheet?
