MMA’s Coalition of AI Personalization (CAP) has conducted 17 groundbreaking experiments to quantify the true value of AI in personalization and its direct impact on marketing performance and shareholder value. These studies reveal how AI-driven personalization enhances engagement, boosts conversions, and maximizes ROI. This session will provide exclusive insights into real-world applications of AI in marketing, showcasing data-backed strategies and the latest advancements in AI Personalization Technology that are transforming brand-consumer interactions at scale with Bayer. Don't miss the opportunity to explore how AI is reshaping the future of marketing performance with measurable results.
SMARTIES Unplugged explores 2024 award-winning campaigns. During this session, you will hear from last year's gold winners sharing a case study of their award-winning campaign. This behind-the-scenes session will share an example of an innovative marketing campaign that captured attention, demonstrated creativity, and delivered measurable results, making a direct impact on the business.
In a world where marketing is driven by data, powered by AI, and shaped by ever-evolving consumer behavior, staying ahead means being smarter, not just louder. This high-impact panel brings together senior marketing leaders who have successfully leveraged technology to fuel innovation, drive growth, and transform their brands. Discover how top marketers are navigating complexity and turning cutting-edge tools into measurable business results.
At this session, Google will talk about how Audience Development and Media Buying work hand in hand to build strong brand connections and drive performance. Audience Development focuses on identifying target segments, understanding their needs, creating valuable content, and fostering lasting engagement across channels.
