Using Push Notifications to Generate Revenue, Drive Transactional Volume, and Increase Customer Loyalty | MMA / Marketing + Media Alliance

Using Push Notifications to Generate Revenue, Drive Transactional Volume, and Increase Customer Loyalty

Oct 24, 2012
Webinar Sponsor:
Josh Rochlin Josh Rochlin Global Mobile Engagement SME, IBM Commerce
Dan Gesser Dan Gesser IBM Global SME for Mobile Customer Engagement, Silverpop, an IBM Company

Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy.