Webinar Sponsor:
Rory Edwards
Director of Business Development, DataXu
Top 5 Tips For Demystifying Viewability
When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away.
Over the past few years, viewability in particular has become a major discussion point within the advertising industry. This webinar will help brand marketers understand:
- Why higher view rates do not necessarily mean more viewable impressions
- Which creative sizes are most viewable
- How clickthrough rates (CTR) vary by view rate
