Steven Schuler
Senior Manager Ad Product Marketing, Yahoo!
Sara Hall
Marketing Manager, Commercialization Strategy, Waze
Theresa Nguyen
Strategic Insights & Research Manager, Electronic Arts
Melinda Staros
Sr. Manager of Research & Insights, Sharethrough
In what is likely the most comprehensive industry survey of mobile native ad effectiveness ever, MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoo compared campaign results and research findings in an effort to definitely prove the effectiveness of mobile native ads. Steve Schuler from Yahoo, Co-Chair of the Mobile Native Advertising Committee, will lead a discussion sharing these findings and the steps required for developing effective mobile native advertising campaigns.
Key Takeaways:
- Across eight native formats from in-feed, to in-game to paid search, to recommendation widgets and more, native ads just fit
- Mobile native ads lead to increasing engagement and delivering lift in Brand Metrics, Purchase Intent and Consumer Action
- Learn the astonishing degree of consumer acceptance of native ads, when done right
