Webinar Sponsor:
Chris Shuptrine
Sr. Director of Product Marketing, Fiksu
The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.
This webinar explores the latest in programmatic mobile marketing. In it we’ll cover:
- Programmatic marketing and its impact on mobile
- Beyond RTB: extending programmatic techniques to multiple channels
- The role of data in making ad buying decisions
- The importance of optimizing - and how many ways there are to optimize
- Scaling for success
