MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO CONSUMER BEST PRACTICES GUIDELINES

Guidelines establish foundation for mobile cross carrier services

Boulder, CO, Nov. 27, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the latest release of the MMA Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The updates are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

"The Consumer Best Practices Guidelines set by the MMA, continue to set the standard by which carriers, aggregators and content providers offer services in our emerging mobile marketing industry,” said David Oberholzer, Associate Director - Content Programming, Verizon Wireless and MMA Consumer Best Practices Committee Chairman. "The MMA CBP Committee continues to stay abreast of issues that impact our industry and respond in a collaborative, consistent manner to ensure a positive consumer experience.”

The revised guidelines address the following areas for cross-carrier mobile content services:
• Advertising and promotion (including the addition of language for marketing to children and clarification around the use of ‘free’ terminology in advertising and promotional materials)
• Customer care (additions to include the processing of deactivation files, spending cap limits and bill face descriptions)
• Word of mouth marketing (viral marketing)
“The MMA continues to ensure that consumer privacy is enforced in its latest release of the

Consumer Best Practices Guidelines,” said Laura Marriott, executive director of the MMA. “The industry support towards launching these guidelines, which establish the foundation on which our industry operates, is outstanding and well received by the entire ecosystem."

The guidelines are updated by the MMA Consumer Best Practices Committee twice a year. Current CBP Committee members include: Alltel Wireless, Cingular Wireless, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, Opera Telecom USA, SinglePoint, Sprint Nextel, Teligence, The Weather Channel Interactive, T-Mobile USA, and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf The MMA will host its annual industry forum, on January 11, 2007 in Denver, CO, in order to solicit feedback around issues impacting the mobile marketing industry. For details on the industry forum, please see http://mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

Mobile Marketing Success Fuels Significant Membership Growth for MMA

BOULDER, CO, Nov. 15, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that more than 25 members have joined the association since August. The association’s leadership and dedication in promoting a sustainable mobile marketing industry has led to a significant membership increases in 2006. This growth further validates the association’s leadership position as the focus and emphasis on mobile marketing continues to rise.

Mobile marketing revenues will balloon from $45 million in 2005 to $1.5 billion by the year 2010, in the US alone, according to RBC Capital Markets. The MMA has led the development of industry guidelines and best practices, including consumer best practices and mobile advertising. The MMA membership represents the leaders from major brands, carriers, technology providers and more.

The most recent companies to join the MMA include:

 Airborne Entertainment
 BeVocal, Inc.
 Brian Patton
 Catchwind
 Come&Stay
 DoubleClick
 Ericsson AB
 First Data Corp.
 Funmobile Ltd.
 GoLemur! Inc.
 iO Global Ltd.
 ispott, Inc.
 LSN, Inc.
 Mark Beccue Consulting, Inc.
 Millennial Media, Inc.
 MTV Networks
 NBC Universal
 News Over Wireless
 Obopay, Inc.
 Playboy Enterprises
 PlayPhone, Inc.
 Qualcomm
 Quattro Wireless
 Reed Smith LLP
 TeleCommunication Systems, Inc.
 The Walt Disney Company
 Toyota Motor Sales USA, Inc.
 Wireless Idea Corp/DBA Pure Mobile Solutions

“The rapid growth of our membership reflects the value that brands are placing on the mobile channel,” said Laura Marriott, executive director of the MMA. “Our newest members add to our strong foundation and leadership position in driving the growth of the mobile marketing industry.”

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501 For information about the MMA, please visit www.mmaglobal.com.

The MMA is hosting the Mobile Marketing Forum in Los Angeles Nov. 28th at the Hyatt Regency Century Plaza. For press registration, go to: http://www.mobilemarketingforum.com/?q=node/2.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

PRESS CONTACTS:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION RELEASES UPDATE TO MOBILE ADVERTISING GUIDELINES

Guidelines Establish Formats for Mobile Web Based Advertising Worldwide

BOULDER, CO, Nov 13, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the latest release of its Mobile Advertising Guidelines. The MMA has been providing thought leadership and customized for mobile industry formats, guidelines and best practices since 2003. The updated release of the Mobile Advertising Guidelines marks the MMA’s third revision of its Mobile Advertising Guidelines. The updates are focused around mobile web and are in response to constantly changing network speeds, handset capabilities and operator specifications.

The guidelines are published by the MMA’s Mobile Advertising Committee, which is chaired by Kim Olson of Sprint Nextel and Heidi Lehmann of Third Screen Media, along with members from wireless carriers, technology enablers, agencies and content providers. The committee was established in 2005 to create industry standard formats and policies, as well as develop mobile advertising guidelines and best practices to ensure subscriber experience, content integrity and deployment simplicity are major factors in all mobile advertising programs.

“The establishment of mobile advertising formats, by the MMA, ensures that our brands are able to quickly deploy campaigns that leverage mobile web based advertising,” noted Eric Wheeler, Managing Director, OgilvyInteractive. “Mobile advertising is an exciting platform for marketers to extend their reach to target audiences and it is emerging as a powerful accelerant to any marketing program.”

The MMA Mobile Advertising Committee has MMA member representation from the following companies:

 AccuWeather, Inc.
 Action Engine
 AirG
 AOL LLC
 Blue Frog Mobile
 Buongiorno
 Cingular Wireless
 Enpocket, Inc.
 Greystripe Incorporated
 Helio LLC
 InfoSpace
 ipsh!
 LimeLife, Inc.
 Mark Beccue Consulting, Inc.
 mFoundry
 Mobliss
 Mobile Phone Applications, Inc.
 Nellymoser
 NPR (National Public Radio)
 OgilvyInteractive North America
 Reuters
 Rhythm NewMedia
 Sprint Nextel
 Third Screen Media
 T-Mobile USA
 USATODAY.com
 Verizon Wireless
 VML
 The Weather Channel Interactive
 Zingy, Inc.

“The success of the mobile advertising committee is due to cross industry collaboration by all players in the ecosystem,” said Laura Marriott, executive director of the MMA. “The MMA has led the development of mobile advertising guidelines and best practices for the mobile marketing industry. The Mobile Advertising Committee members have been integral to the development of these guidelines and we appreciate their leadership in building the mobile marketing industry.”

The current version of the MMA mobile advertising guidelines can be viewed at: http://www.mmaglobal.com/mobileadvertising.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION ANNOUNCES 2006 AWARD FINALISTS

Boulder, Co, Nov. 2, 2006 - - Recognizing the leaders and innovators in the mobile marketing industry, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the finalists for the MMA 2nd Annual Mobile Marketing Awards. The awards will be presented at the MMA Annual Awards dinner and ceremony on November 28 in Los Angeles, following the MMA’s Mobile Marketing Forum.

“The increase in the number and quality of submissions demonstrates how quickly the mobile channel is growing world-wide,” said Laura Marriott, executive director of the MMA. “The finalists represent the innovators in our industry – and highlight how the mobile channel is enabling a new form of engagement between brands and consumers. All entries received are outstanding examples of how mobile as a medium has helped brands revitalize traditional media.”

The MMA received submissions from companies, across the globe, in twelve categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless carriers, technology and content providers, agencies and leading industry publications.

The 2006 MMA awards finalists are:
Best Use of Mobile Marketing, Branding
• Mobiento Mobile Marketing and H&M
• R/GA
• The Hyperfactory

Best Use of Mobile Marketing, Cross-Media Integration
• Mobile Dreams Factory and Vodafone
• VeriSign, Inc.
• Zingy, Inc. and Paramount Pictures

Best Use of Mobile Marketing, Direct Response
• Cellfire
• Mobiento Mobile Marketing and H&M
• The Hyperfactory

Best Use of Mobile Marketing, Product/Services Launch
• go2 SpeedPoll™
• ipsh!
• R/GA
• Zingy, Inc.

Best Use of Mobile Marketing, Promotion
• Buongiorno MyAlert
• Enpocket and Vodafone
• Legion Interactive

Best Use of Mobile Marketing, Relationship-Building
• Meijer
• Mobiento Mobile Marketing and H&M
• Zingy, Inc. and Stolichnaya Vodka

Innovation
• Juice Wireless
• Single Touch Interactive
• VeriSign, Inc.

Innovation for Creativity in Media
• Buongiorno MyAlert
• Enpocket and Vodafone
• The Hyperfactory

Innovation for Creativity in Technology
• AdMob, Inc.
• Greystripe, Inc.
• Mobile Dreams Factory and CEPSA

The winner of the MMA Award for Outstanding Individual Achievement in Mobile Marketing, as well as the MMA Award for Overall Excellence (Company or Committee) will be announced at the MMA Awards ceremony.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

# # #

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

ANNUAL MOBILE MARKETING FORUM EVENT REINFORCES YEAR OF GROWTH IN EMEA

Event Evangelizes Mobile Marketing Successes in EMEA Region

Istanbul, Turkey and Boulder, Co, Oct. 16, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today reported the successful conclusion of its first Annual Mobile Marketing Forum (MMF) EMEA (Europe, Middle East and Africa). The MMF EMEA provided delegates with insight on mobile technologies and applications – and real world case studies and the successes being deployed today across the globe.

“The EMEA region, and Turkey in particular, is having enormous success leveraging mobile for creative campaigns,” said Laura Marriott, executive director of the MMA. “It is truly incredible to share the successes of our members within the EMEA region – and we thank our Turkish members for their hospitality in hosting this year’s event. 2007 will be another pivotal year for growth of mobile marketing, and we look forward to working with our members around the world to continue to drive the creation of a professional and sustainable industry and organization.”

Sponsored by corporate sponsors Aerodeon, JumpTap, ThirdScreenMedia and Turkcell and media sponsors 160characters, ClickZ and Mobile Marketing Magazine, the annual MMF EMEA event took place last week in Istanbul. More than 180 delegates attended sessions from leading global agencies, brands, technology vendors and carriers. The keynote presentation was delivered by Yusuf Azoz, Head of Content Services and Partnering, VAS Management Unit, Turkcell.

“The MMF conference in Istanbul brought together both fascinating mobile marketing case studies and the very latest thinking in this most personal and pervasive of consumer relationships,” said Anil Malhotra, Senior Vice President of Marketing for Bango. “The attendance of 180 plus high caliber executives representing a wide range of industries demonstrates the impact that the MMA is making to unify the industry worldwide.”

The MMA will also hold its Annual Global MMF on November 28 in Los Angeles. For more information on both conferences, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION CREATES M-COMMERCE COMMITTEE

Committee to Develop Mobile Commerce Best Practices and Guidelines

New York, Sept. 26, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), today announced that it has launched an m-Commerce Committee to develop best practices, standards and other guidelines for mobile-commerce initiatives. The committee will serve as a consortium between wireless carriers and key players in the m-commerce ecosystem, including brands, retailers and media. The committee’s goal is to create a framework that provides consumers with a simple, consistent, user-friendly m-commerce experience across the industry.

The m-Commerce Committee, chaired by Mark Kaplan, founder and chief strategy officer of Assembly, LLC., and Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., will focus on three key areas:

• Defining the m-commerce ecosystem, marketplace and customer experience
• Creating guidelines and best practices to enable a “one-click” m-commerce experience for consumers
• Creating a consortium for carriers and select members of the ecosystem to facilitate guidelines, best practices, operations and intellectual property for both digital and physical goods
“Mobile commerce will become a critical element to drive the adoption of the mobile channel and mobile advertising both for digital and physical goods,” said Laura Marriott, executive director of the MMA. “The MMA continues to take a leadership position in the development of the emerging mobile marketing industry.”

“Consumers and carriers both want the same thing: an open, standardized, secure but easy-to-use m-commerce experience for the physical goods marketplace,” said Mark Kaplan, founder and chief strategy officer of Assembly, LLC. “The m-Commerce Committee has been created to help achieve that vision and, in turn, ensure that m-commerce lives up to its potential for both brands and consumers.”

“We’re pleased to be working with the MMA to further drive the use of the mobile medium by way of establishing more consistent and consumer-friendly m-Commerce experience for mobile advertisers and digital goods merchants,” said Eswar Priyadarshan, founder and chief technical officer of Quattro Wireless Inc., a leading mobile advertising service enabler.

Membership in the committee is open for participation to all MMA members. For more information, please contact [email protected]. For information on MMA membership, please see www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:

Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

Mobile Marketing Association Announces Awards Judges
Annual Event Recognizes Industry Leaders in Advancing Mobile Marketing Worldwide

BOULDER, CO, Sept. 8 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the lineup of judges for its 2006 annual awards honoring innovators who have helped advance the mobile marketing space. The awards will be presented November 28 at the MMA’s Annual General Meeting and Awards Dinner in Los Angeles.

The Awards judges are all industry leaders and have expertise and commitment in advancing the adoption of the mobile channel. The judges represent the industry’s major carriers, brands, advertising agencies, aggregators, research firms, news agencies and content providers. This year’s judges are:

• Anil Malhotra, Senior Vice President, Alliances & Marketing, Bango
• Antony Bruno, Editor, Fierce Mobile Content
• Brad Farkas, General Partner, i-Hatch Ventures, LP
• Carrie Seifer, Director of Emerging Technologies, Conde Net – Conde Nast
• Christian Loredo, Vice President, Network Services, Mobile Accord, Inc.
• Christine Loredo, Marketing Director, AOL LLC.
• Courtney Acuff, Associate Director - Wireless Specialist, denuo (a Publicis Groupe Company)
• Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
• Dave LaPlante, CEO, Twelve Horses
• Dave Oberholzer, Associate Director, Information, Messaging, & Off-Net Programming, Verizon Wireless
• David Murphy, Editor, Mobile Marketing Magazine
• Derek Handley, Co-Founder & CEO, The Hyperfactory
• Eric Wheeler, Senior Partner, Executive Director, Ogilvy Interactive, North America
• Erik Smith, Vice President Content Partnerships, MobiTV, Inc.
• Gene Keenan, Vice President of Mobile Services, Isobar
• Ian Povey, Director of Mobile Services, Teligence Communications Inc.
• Jared Nieuwenhuis, Director, Marketing Communications, Vidiator
• Jay Emmet, President Americas, mBlox, Inc.
• Jean Berberich, Mobile Consumer Strategies, Procter & Gamble
• Jim Manis, Senior Vice President, VeriSign, Inc.
• John Hadl, Mobile Consultant
• John Styers, Director of Data Services, Sprint Nextel
• Kathryn Volpi, Director, Product Management & Marketing, US Cellular Corp.
• Laura Marriott, Executive Director, Mobile Marketing Association
• Linda Barrabee, Program Manager Wireless/Mobile, Yankee Group
• Louis Gump, Global Chairman, Mobile Marketing Association & Vice President, Mobile, The Weather Channel Interactive
• Matt Champagne, Director, Product Management, Microsoft/MSN Mobile
• Michael Becker, Executive Vice President of Business Development, iLoop Mobile, Inc.
• Mike Baker, President & COO, Enpocket, Inc.
• Mitch Feinman, Senior Vice President, Fox Mobile Entertainment
• Rhonda Wickham, Editor-in-Chief, Wireless Week
• Richard Ting, Executive Creative Director, R/GA
• Shabnum Norling, Managing Director, ipsh!
• Soren Schafft, Vice-President, Products & Operations, SinglePoint
• Tim Solt, Senior Vice President of Sales, go2 Directory Systems
• Todd Wasserman, News Editor, BrandWeek
• Tony Bernard, COO, 9 Squared, Inc.
• Tracy Ford, Editor, RCR Wireless News

“This year’s judges are a who’s who of the mobile industry,” said Laura Marriott, executive director of the MMA. “As leaders of their respective areas, each recognizes the power of the mobile channel and will help to identify those deserving recognition for work completed in 2006. The MMA awards are an opportunity for industry players to showcase their successes.”

The annual MMA awards feature five major categories: Best Use of Mobile Marketing, Innovation Award, Innovation Award for Creativity, Outstanding Individual Achievement in Mobile Marketing and Outstanding Committee/Company Achievement in Mobile Marketing. For more information about the MMA’s Annual General Meeting and Awards Dinner, visit http://www.mmaglobal.com/modules/content/index.php?id=119.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Announces Mobile Search Study Key Findings

Mobile search awareness and usage continue to grow; 50% of cell phone users who have yet to use mobile search expect to try the service in the next few months.

BOULDER, CO, August 7, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the results of its first-ever mobile search study, which provides deep, actionable insights about mobile search habits and awareness among American consumers. The study identifies the most popular search categories, willingness to receive ads based on searches, acceptance of sponsored links and overall satisfaction with mobile search. The study also provides detailed information about the average number of searches that consumers conduct each month, usage by income level and how consumers learn about mobile search services. The study is available, free of charge, to all current MMA Global members.

The study’s key findings include:

• Mobile search is in its early stages of adoption, but there is significant upside potential. Thirty-one percent of respondents used mobile search for the first time in the past month. Current users conducted an average of nine searches in the past month.

• Cell phone owners who aren’t aware of mobile search recognize its benefits after they’re introduced to the technology. Half of non-users were interested in trying mobile search over the next few months. Forty-eight percent of non-users expect to start using mobile search at least once per week.

• Approximately 41% of all respondents indicate that sponsored links would not have an impact on their use of mobile search.

• Current mobile search users represent several attractive market segments for advertisers. Respondents with an annual household income of $50,000-$75,000 conduct an average of almost 16 searches per month, the most of any demographic segment. Consumers age 45-54, college grads and people with children at home all reported using search more than 11 times per month.

• Sixty-nine percent of respondents prefer advertisements that are related to local products and services.

• The ability to search by voice was the top-rated feature. Thirty-seven percent of current mobile search users would be “a lot more likely” to use mobile search if voice control were added.

“The MMA mobile search study highlights the power of the mobile channel,” said Laura Marriott, executive director of the MMA. “Awareness of mobile search is growing among U.S. consumers, creating powerful new opportunities for brands and agencies. The fact that consumers who are unaware of mobile search immediately grasp its benefits after being introduced indicates that the positive trends in mobile search will continue.”

Marketing Advocates conducted the research, which surveyed 587 U.S. adults who have a cell phone. The mobile search study was commissioned by the MMA Mobile Search Committee and sponsored by MMA members including AOL LLC, denuo (A Publicis Company), iCrossing, InfoSpace, JumpTap, Inc., MSN Mobile, mTLD Top Level Domain, LLC, Openwave Systems Inc., Sprint Nextel, U.S. Cellular Corporation and V-ENABLE. The MMA’s “Introduction to Mobile Search” guide is available at www.mmaglobal.com/uploads/MMAMobileSearchIntro.pdf

“Consumers want anytime, anywhere access to information, and mobile search fills that need perfectly,” said Christine Loredo, co-chair of the MMA Mobile Search Committee and marketing director for AOL. “The fact that cell phone owners who weren’t aware of mobile search immediately recognize its benefits and plan to use it shows that it has a clear, compelling value proposition.”

“Mobile search has wide appeal across all demographics,” said Eric McCabe, co-chair of the MMA Mobile Search Committee and vice president of marketing for JumpTap, Inc. “For brands and agencies looking to reach an upscale audience no matter where they are, mobile search is a perfect fit, with average usage highest among consumers with an annual household income of $50,000-$75,000.”

The MMA currently has more than 300 members from more than 20 countries representing companies and individuals actively engaged in wireless marketing.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]