Mobile Marketing Association Adds Three New Board Members

Newest Board Members Further Reinforce Industry Leadership and Caliber of Companies Engaged in Growing Mobile Channel

BOULDER, CO, Aug 3, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that it has appointed three new members to its board of directors. The new members include: Alltel Communications, The Coca-Cola Company and Soren Schafft. The Board has also presented Isobar with a two year founding member appointment. The new appointments follow record-breaking membership growth, with more than 100 companies from around the world joining the MMA within the past six months.

The representatives from each company serving on the MMA North American Board of Directors include:
• Craig Kirkland, Director of Messaging and Voice, Alltel Communications, MMA Sustaining Director
• Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company, MMA Honorary Director
• Soren Schafft, General Manager, Singlepoint, MMA Individual Honorary Director
• Gene Keenan, VP of Mobile Services, Isobar, MMA Founding Director
“We welcome the three new board members to continue the association’s legacy of offering strong leadership for a thriving industry,” said Louis Gump, chairman of the MMA and VP mobile of The Weather Channel Interactive. “The MMA continues to lead in the development of a consumer-friendly, professional and sustainable mobile marketing industry, and these new additions will help us move forward even more quickly. We also extend our appreciation to Isobar for their ongoing support of the MMA.”

“Alltel has been a strong supporter of the MMA and its initiatives,” said Craig Kirkland, director of messaging and voice at Alltel. “We look forward to helping MMA members capitalize on this exciting opportunity.”

"As Coca-Cola develops new tools to engage consumers in a dialogue one of our most important options is to embrace all forms of mobile technology. We believe it is a vital part of our marketing portfolio and we look forward in supporting MMA in developing the full potential of mobile marketing,” said Tom Daly, group manager, strategy & planning at The Coca-Cola Company.

“Isobar is committed to making brands relevant to consumers, even when they’re away from their TV or PC,” said Gene Keenan, VP mobile services at Isobar. “Mobile marketing is an ideal way for companies to remain an important part of their lives.”

“I’m honored to have a second opportunity to serve on the MMA board,” said Soren Schafft, general manager at SinglePoint. “Mobile marketing has quickly emerged as one of the most powerful, effective ways to reach consumers.”

The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information about the MMA, please visit www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Adds 27 New Members

Record-Breaking Membership Growth Continues, Reinforcing MMA’s Leadership and the Power of the Mobile Channel

BOULDER, CO, July 18, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the members that have joined the association since June 2006. These newest additions continue the association’s record-breaking membership growth world-wide and includes agencies, brands, wireless operators, mobile application service providers and retailers.

The newest MMA members are:
• 9 Squared, Inc.
• AGI (American Greetings Interactive)
• AirG
• Assembly, LLC
• Associated Press
• Beijing Innovative Linkage Technology Ltd.
• BullyVision Inc.
• Carlson Marketing Group Canada Ltd.
• Cellfire
• Cricket Communications
• EL2
• Fineline Holdings
• Globalive Communications
• Glomobi BV
• Handmark Inc.
• Helio LLC
• ISIT LLC
• National Public Radio
• NBA Media Ventures, LLC
• Nokia Corporation
• RuleSpace, LLC
• Send Me, Inc.
• SmartVideo Technologies Inc.
• The Ad Boutique
• Turner Broadcasting System, Inc.
• TV10s
• VeeCaster

“Our newest MMA members continue to represent the who’s who of the global mobile marketing industry and represent member companies in Canada, China, Netherlands, Poland and the United States,” said Laura Marriott, executive director of the MMA. “Their diversity, innovation and leadership will help to continue to ensure that the MMA leads the development of a consumer-friendly, professional and sustainable mobile marketing industry.”

MMA membership is open to companies and individuals actively engaged in mobile marketing, as well as those that actively support the wireless medium. A list of current members is available at www.mmaglobal.com/modules/content/index.php?id=8. For information about the MMA, please visit www.mmaglobal.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

MOBILE MARKETING ASSOCIATION CALLS FOR 2006 GLOBAL AWARDS NOMINATIONS

Annual MMA Awards Recognizes Leaders in Global Mobile Marketing Industry

WHAT:
Nominations for the Mobile Marketing Association (MMA) Awards, which recognize the commitment and accomplishments of the world’s leading companies and individuals in the mobile marking industry, are currently being accepted by the Mobile Marketing Association (www.mmaglobal.com) until September 30, 2006.

Mobile Marketing Association awards will be given in the categories of:
• Best Use Of Mobile Marketing including branding, direct response, promotion, relationship building, product and/or services launch, search marketing and cross media integration
• Innovation Award
• Innovation Award for Creativity including technology and/or media
• Outstanding Individual Achievement In Mobile Marketing
• Mobile Marketing Association Award For Overall Excellence (Company and/or Committee)

Nominations are open to the public and are to be submitted by email or fax prior to the nomination deadline. Final selection of winners will be made by the MMA Award Selection Committee and presented at the MMA Awards Dinner on November 28, 2006 in Los Angeles.

WHO:
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

WHEN:
The deadline for nominations is September 30, 2006. The Mobile Marketing Association Awards will be presented at the MMA Awards Dinner on November 28, 2006 in Los Angeles.

HOW:
Nomination forms, and award entry details, can be found on the MMA web site http://www.mmaglobal.com.

All nominations should be faxed or emailed, prior to the deadline, to [email protected].

Mobile Marketing Association Releases Primer for Text Messaging Campaigns

Guide Provides Step-by-Step Instructions and Tips for Brands and Agencies Planning to Implement Mobile Marketing Campaigns

BOULDER, CO, July 6, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of its Short Code Primer, which is the industry’s first publication to provide an overview of the process that a brand, content provider, agency or technology provider should follow when launching a short code-based marketing initiative. The Primer was developed by the MMA’s Short Code Working Group, chaired by Mobile Accord and Twelve Horses and comprised of representatives from ipsh!, NeuStar Inc, Sprint Nextel and Syniverse Technologies.

Common short codes (CSCs) are phone numbers, four to six digits in length, that consumers use to send text messages (SMS), to receive alerts, information and electronic coupons, and to participate in contests. By making it fast and convenient for mobile users to select and receive information, CSCs greatly increase consumer response to advertising and marketing promotions.

To develop and execute a CSC-based mobile marketing campaign, brands and agencies must follow multiple steps, such as submitting the campaign to wireless carriers for testing and approval. Marketers also must ensure that the campaign complies with MMA Consumer Best Practices Guidelines which address consumer privacy issues. The MMA Short Code Primer provides a powerful new communication tool for marketers which outlines the rules and guidelines for implementing an effective short code based mobile marketing campaign.

“The creation of the Short Code Primer is a perfect example of how the MMA and its members are working together to lead the development of the mobile channel,” said Laura Marriott, executive director of the MMA. “By providing brands and agencies with comprehensive, step-by-step guidelines for developing and executing CSC-based campaigns, we enable more companies to get involved and leverage the power and reach of mobile media.”

To download a copy of the MMA Short Code Primer, please visit www.mmaglobal.com/shortcodeprimer.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com.

# # #

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

MMA’s Mobile Marketing Forum Spotlights Success of Mobile Channel

Networking and Strategy Event Attracts More Than 400 Companies and Reflects Growing Momentum of Mobile Channel

BOULDER, CO, June 14, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Mobile Marketing Forum held last week in New York City attracted more than 400 conference delegates, including large-scale brands, agencies and wireless carriers. Held twice annually, the Mobile Marketing Forum has quickly established itself as a must-attend event for those seeking insight into developing, executing and measuring mobile marketing campaigns.

The Mobile Marketing Forum featured presentations by senior executives from AOL, Carat, Cingular Wireless, GQ, Major League Baseball, MTV Networks, OgilvyInteractive North America, Procter & Gamble, Sprint Nextel and Time Interactive. Topics included “Market Research Perspectives on Mobile Marketing Challenges and Opportunities,” “Monetizing the Mobile Channel,” “Mobile Promotions and Sweepstakes: A Discussion On Effectiveness” and “Is Mobile Revolutionizing Traditional Mediums?” For the full agenda and list of speakers, visit www.mobilemarketingforum.com.

“Over the past two years, attendance in our event has grown 800% based on the enthusiasm and growing interest in engaging the mobile channel,” said Laura Marriott, executive director of the MMA. “The Mobile Marketing Forum provides not only an excellent forum for information and education, but has also become the networking event for the who’s who of the mobile marketing space.”

The Mobile Marketing Forum’s success follows record-breaking membership growth in the MMA. More than 100 companies from around the world have joined the MMA over the past six months. The next Mobile Marketing Forum will be held on Nov. 28 in Los Angeles.

“The Mobile Marketing Forum is an ideal way for brands and agencies to quickly build contacts in the mobile channel,” said Jamie Wells, Managing Director, TCS Mobile. “Established players will find it equally valuable as a way to share successes and refine strategies. With the accelerating pace of development within the mobile space, it has become essential for marketers to be able to glean from collective efforts of those pioneering the channel. Not only does The Mobile Marketing Forum deliver on this crucial industry need, but it does so in an open, engaging, and interactive environment that truly fosters a real sense of community within the mobile marketing industry.”

The Mobile Marketing Forum is for companies, advertising and marketing agencies and others involved in marketing via the mobile channel. The conference provides valuable insights and networking opportunities for beginners and experts alike. Sponsors of the June MMF event included: 160Characters, Air2web, Bango, CDG, ClickZ, CTIA-The Wireless Association, Digital Standard, Inc., Digital Marketing Conference, FierceMobileContent, eMarketing Association, Infospace, ipsh!, mBlox, m:metrics, mindmatics, mobile365, MoMeMo, Neomedia Technologies, Pinpoint Interactive Media, Q121, RCR Wireless News, Telephia, ThirdScreen Media, U-Turn Mobile Media Group, VeriSign, Inc., Vibes Media and Zoove.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Launches The International Journal of Mobile Marketing
Journal Provides A View Into The World Of Mobile Marketing

New York, June 7, 2006 — At the MMA’s Mobile Marketing Forum held today in New York, the Mobile Marketing Association (MMA) (www.mmaglobal.com) announced the availability of the inaugural issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM), the world’s first journal dedicated to mobile marketing, is tasked with helping the industry better understand the emergence of the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Committee and contains research and contributions from academics, industry experts and thought leaders.

“We believe that it is essential to provide the industry with a resource for obtaining leading information regarding the mobile marketing space,” said Laura Marriott, executive director of the MMA. “Through a collaborative effort from our membership, we are launching the MMA-IJMM to provide insight into key mobile marketing enablers and drivers as well as provide a source of original thinking to contribute to the overall growth and advancement of the mobile marketing industry.”

”The MMA-IJMM is an ideal medium for thought leaders in mobile,” said Michael Becker, Executive Vice President of Business Development of iLoop Mobile. “The journal provides industry experts and scholars a vehicle to publish, develop and open new concepts that will positively impact the mobile ecosystem.”

The growth and worldwide success of mobile marketing has drawn the attention of academics and industry practitioners alike. The inaugural edition of the MMA-IJMM includes 10 articles from authors in the United Kingdom, Finland, New Zealand, Australia and the United States. The MMA-IJMM will be published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and has member participation from Gerry Christensen, Zoove, Corp., Shannon J. McClatchey, AOL LLC and Suneela Aras, Distributive Networks, LLC.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com) or contact [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

Growing Mobile Marketing Association Membership Reinforces Strength of Industry
Global Association Membership more than doubles in the past twelve months

BOULDER, CO, June 1, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced record-breaking association growth with the addition of more than 100 new global members within the last six months. The growth continues to help reinforce the growing global interest in the mobile channel by brands and content providers.

“The continued growth and expansion of the MMA is a direct reflection of the market success and rapid adoption of marketing via the mobile channel,” said, Laura Marriott, executive director of the MMA. “Brands of all sizes are recognizing that mobile provides the long sought after promise of creating and fostering a one-to-one dialog with consumers. Our membership reflects the leaders in the mobile marketing space who are working together to develop best practices, guidelines and standards for which our industry follows.”

"We have only just begun to see the impact of Mobile Marketing worldwide," said Will Hodgman, CEO, M:Metrics. "Under the MMA’s sage guidance, I have no doubt marketers will soon realize the potential of the world's largest, most personal medium, which today has a larger audience than our favorite TV programs like Oprah!"

From Nov. 2005 to May 2006, the MMA gained new members which include brands, carriers, agencies, publishers and more, representing over 22 countries. The MMA is the premier industry trade association that strives to stimulate the growth of mobile marketing world-wide. For information on the MMA, please visit www.mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

New Members
• 12snap, a NeoMedia Technologies Company
• 3Oh!5 Creative
• 4INFO, Inc.
• AccuWeather, Inc.
• Airwide Solutions
• Alltel
• Arbinet
• Arc Worldwide Turkey
• AT&T Inc.
• A-Tono
• BANGO
• CBS Corp.
• Chapell & Associates
• Cielo Group, Inc.
• Cognima Ltd
• Conde Net, Conde Nast
• Conduit Enterprises Limited
• Connect 1.2.1
• Connectid, LLC
• DADAmobile Inc.
• Dennis Digital
• Deutsche Post AG
• Dom.info e.K.
• DUPONT (E.I. du Pont Nemours & Co.)
• Envio Networks, Inc.
• Euro RSCG
• Everypoint, Inc.
• eWingz Systems Inc.
• Executive Resource Group, Inc.
• Fair Isaac Corporation
• Figen Yazilim Evi Tic. Ltd. Sti. (Figensoft)
• Gavitec, a NeoMedia Technologies Company
• Greystripe Incorporated
• Guthy-Renker
• Hera Ventures and Investments
• Hip Cricket, a NeoMedia Technologies Company
• House of Blues Entertainment
• iCrossing
• Innofone.com, Inc.
• JivJiv Corporation
• Kajeet, Inc.
• Kameleon Mobile Technologies
• Lavalife Mobile, a division of Lavalife Corp.
• Lexus Entertainment Ltd.
• Limbo, Inc.
• Limelife, Inc.
• MediaFLO USA, Inc.
• Medio Systems Inc.
• Meteor Worldwide, LLC
• mFoundry
• Mobile Accord, Inc.
• Mobile Lifestyles, Inc.
• Mobile Lingo LLC
• Mobilera Bilişim ve İletişim Teknolojileri Tic. A.Ş. (Mobilera)
• Mobilitec, Inc.
• MobiTV, Inc.
• Mobot, a NeoMedia Technologies Company
• Montavo, Inc.
• MOVO Mobile, LLC
• mSmart
• mTLD Top Level Domain, LLC (.mobi)
• mxFocus
• Nellymoser
• Netpia.com, Inc.
• New Motion Inc.
• New York Times Company
• NMS Communications
• Oneupweb
• PaperClick, a NeoMedia Technologies Company
• Pharos Consulting
• Pidom BV
• Plus SMS Limited
• QMobile Inc.
• Remote Knowledge Inc.
• Rhythm NewMedia
• Ringtone Technologies
• Sensei, Inc.
• Silverpop
• SmartReply, Inc.
• SMS.AC, Inc.
• Sponge, a NeoMedia Technologies Company
• Telescope, Inc.
• The Coca-Cola Company
• The Hyperfactory
• The Kaufman Media Group
• Thumbplay Inc.
• ThunderHouse LLC
• T-Mobile USA
• TMP Directional Marketing
• txtGroups Inc.
• Univision Online, Inc.
• U Turn Media Group
• VEGAS.com
• Verve Wireless, Inc.
• XCellaSave, Inc.
• Yankee Group
• Yapture
• Zondervan

FOR MORE INFORMATION:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]

Mobile Marketing Association Opens Global Headquarters
MMA Adds Resources To Support Association Growth

Boulder, CO, May 31, 2006 – The Mobile Marketing Association (MMA) (www.mmaglobal.com), today announced the opening of its global headquarters in Boulder, Colorado to further support the growing industry and association. This expansion includes the addition of MMA personnel to provide member, event and marketing support. The MMA’s global charter is to clear obstacles to market development, establish standards and best practices for sustainable industry growth, and evangelize the mobile channel for use by brands and third party content providers.

“The MMA continues to experience rapid growth making it essential to augment our resources and talent,” said Laura Marriott, executive director of the MMA. “Our latest expansion serves as a testimony to market growth and success and allows the MMA to better serve our expanding membership base.”

The new offices will serve as the MMA’s global headquarters supporting its regional chapters throughout Europe and the soon to be launched Asia Pacific and Latin American chapters. The MMA is currently preparing for its annual Mobile Marketing Forum in which attendees can hear directly from industry and thought leaders about the do’s and don’ts of mobile marketing. Registration for the June 7, 2006 New York event can be made online at www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120

Mobile Marketing Association Announces June Mobile Marketing Forum

June conference will provide new insight into mobile marketing successes
BOULDER, CO, May 9, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced an exciting lineup of speakers and sponsors for its upcoming Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com) planned for June 7 in New York City. This one day event will focus on the new developments in mobile marketing and how to successfully integrate mobile into your cross-media initiatives. The event will feature senior level executive speakers from companies including AOL, Cingular Wireless, GQ, Major League Baseball, MTV Networks, Procter & Gamble, Sprint Nextel, Time Interactive and Verizon Wireless.

“The Mobile Marketing Forum is the best opportunity for companies to get educated on mobile marketing,” said Laura Marriott, executive director of the MMA. “Instead of spending weeks or months researching information and strategies online, attendees are able to get a consolidated wealth of knowledge from our one-day workshop. MMF provides the right mix of market expertise, real world case studies and strategies critical to success in engaging the mobile channel.”

The current lineup of sponsors for the event includes: Air2Web; mBlox; M:Metrics; Mobile 365; NeoMedia Technologies, Inc; PinPoint Interactive Media; Q121.com; Telephia; Third Screen Media; U-Turn Media Group; VeriSign, Inc.; and Zoove. The MMA would like to thank its media sponsors including: 160characters; Digital Marketing Conference (AdWeek, BrandWeek and MediaWeek); ClickZ; Fierce MobileContent and RCR Wireless News, as well as its association sponsors including: CDMA Development Group (CDG); CTIA-The Wireless Association; eMarketing Association (eMA) and MoMeMo.

MMF promises to be the industry event of the year for mobile marketing. The MMA will also hold a MMF on November 28 in Los Angeles. For more information, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120

Mobile Marketing Association Announces The Creation of a Mobile Video & Television Committee
New committee will work toward setting industry-wide guidelines for advertising

BOULDER, CO, March 28, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of a Mobile Video and Television Committee tasked with reaching industry-wide consensus on operational and technical guidelines and best practices for mobile video and television advertising. The committee will reach out to each community with a stake in the future of the wireless advertising including advertisers and carriers as well as the content and media companies.

“The Mobile Video & Television Committee is another example of MMA industry leadership and collaboration amongst our members,” said Laura Marriott, executive director of the MMA. “The new committee will focus on leading the industry in the development of advertising initiatives for mobile video and television – integral to continuing to build the opportunity for brands and content providers to further monetize the mobile channel.”

In addition to developing standards for pre and post roll video, the committee will also develop standards for the production aspect of mobile devices, determine effectiveness measurability as well as define standards for digital and tag rights for the agency community.

"Mobile video is a substantial market, and along with it video-based mobile advertising is likely to become a key growth driver of mobile entertainment," said Cyriac Roeding, vice president of wireless, CBS Digital Media. “The MMA is playing a key role in defining the rules of the game, which need to satisfy consumers, advertisers, media companies and carriers."

The Chairmen of the new committee, Cyriac Roeding, VP Wireless, CBS Digital Media and Jack Hallahan, VP Advertising, MobiTV – are joined by other founding committee representatives from Fox Mobile Entertainment, GoldPocket Wireless, MoPhap, Sprint Nextel, Telescope, Inc., The Weather Channel, U-Turn Media Group, Verizon Wireless and Zingy.

“As we look to help guide discussions and standards for advertising and interactivity around this new mobile medium, we will carefully examine both the tools necessary to help advertisers reach their audience, while maintaining a high level of consideration for consumers,” stated Jack Hallahan, VP Advertising, MobiTV. “We will take this responsibility seriously and hope that our efforts make for a successful model moving forward.”

The Mobile Video & Television Committee is open for participation to all MMA members. If interested, please contact Laura Marriott, MMA Executive Director, [email protected].

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson
Global Results Communications
[email protected], +1.949.681.8120

Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153