MOBILE MARKETING ASSOCIATION NAMES 2007 NORTH AMERICAN BOARD OF DIRECTORS

Increased Brand Participation Sets Stage for 2007

BOULDER, CO, Feb. 22, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the MMA 2007 North American Board of Directors. The new board members, representing 24 MMA member companies, will be chaired by Cyriac Roeding, executive vice president, CBS Mobile, who was appointed the MMA’s Global and North American Chairman for 2007.

Mr. Cyriac Roeding, executive vice president of CBS Mobile and a German native, previously held the position of European Chairman for the MMA (2001-2004) and is a proven industry leader in the United States mobile community. Mr. Roeding has extensive knowledge of the mobile marketing industry having also been a co-founder of 12snap, Europe’s leader in mobile marketing and mobile entertainment and he brings his broad base of expertise to the MMA.

Mr. Roeding comments, “I am excited to take on this role, not only because the MMA is the only global association bringing advertisers, carriers, media, technology and start-up companies together, but also because 2007 is looking to be the year mobile content and advertising come together in a substantial way to complete the ‘mobile ecosystem.’” Mr. Roeding continued, “MMA, which has more than 400 member companies, is perfectly positioned to play a key role in continuing to define the rules of the game.”

“The MMA Board of Directors plays a key role in the development of the industry by offering strategic oversight, which enables the MMA to set and define the existing benchmarks for moving the mobile marketing industry forward,” said Laura Marriott, executive director of the MMA. “The MMA thanks Louis Gump, our 2006 Global Chairman, and each of the 2006 board members for their contributions this past year.”

The MMA 2007 North American Board of Directors and Executive Committee consists of the following executives:

North American Board Executive Committee:

• Chairman: Cyriac Roeding, Executive Vice President, CBS Mobile, CBS Corp.
• Vice-Chairman: Jay Emmet, President, mBlox, Inc.
• Treasurer: Tom Daly, Group Manager, Strategy & Planning, The Coca-Cola Company
• Secretary: Mitch Feinman, SVP, Fox Mobile Entertainment
• Director at Large: Matt Champagne, Director, Mobile Product Management, Microsoft (MSN and Windows Live)
• Executive Director: Laura Marriott, Executive Director, Mobile Marketing Association

Other members of the MMA 2007 North American Board of Directors include:

• Chris Black, Director of Mobile Marketing and Interactive Media, Cingular, now part of the new AT&T
• Christine Loredo, Director, Marketing, AOL LLC
• Christopher Brunner, VP Mobile Content & Services, Univision Communications
• Chuck Mildes, Senior Manager - Off Deck Content Services, T-Mobile USA
• Chirag Bakshi, VP Mobile Messaging, VeriSign Inc.
• Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless
• Craig Shapiro, Head of Content Strategy and Acquisition, HELIO, LLC
• David Oberholzer, Associate Director, Graphics, Community, & Off-Net Programming, Verizon Wireless
• Doug Busk, VP Industry Relations, SinglePoint
• Gene Keenan, VP of Mobile Services, Isobar
• Heidi Lehmann, VP Strategic Development, Third Screen Media
• John Lauer, VP Sales and Carrier Relations, Openmarket, a business of QPass
• John Styers, General Manager, Sprint Mobile Media Network
• Louis Gump, VP of Mobile, The Weather Channel Interactive (MMA Chairman Emeritus)
• Maria Mandel, Partner, Executive Director, Digital Innovation, OgilvyInteractive
• Michael Bayle, GM, Global Mobile Monetization, Yahoo!
• Michael Becker, EVP Business Development, iLoop Mobile, Inc.
• Soren Schafft, CEO, Qmobile, Inc.

In addition, Jim Manis, SVP, Mobile Media, VeriSign Inc., will become an honorary director of the MMA board for 2007.

MMA’s premier event for mobile marketing, the Mobile Marketing Forum, will be held June 6 - 7, 2007in New York.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to lead in the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, infrastructure providers, retailers, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MMA BRINGS BRANDS, OPERATORS AND AGENCIES TOGETHER TO FURTHER BOOST MOBILE ADVERTISING SERVICES

Since 2005, MMA Leads with Mobile Advertising Guidelines and Best Practices

Barcelona, Feb. 12, 2007— During the 3GSM World Congress this week, the Mobile Marketing Association (MMA) (www.mmaglobal.com) has brought together the mobile marketing ecosystem, including global operators, brands, technology enablers and agencies, for collaborative discussions to develop and drive the tools to drive the growth of mobile advertising. The MMA has led the industry since 2005 in setting guidelines and best practices which have been adopted and implemented around the world.

“Mobile advertising is accelerating with large scale campaigns underway across all mobile mediums worldwide,” said Laura Marriott, executive director of the MMA. “This week in Barcelona, industry leaders from around the world will discuss the priorities around the creation of global guidelines and frameworks to advance mobile advertising globally. By establishing a foundation of formats, the MMA has simplified the means for brands to engage mobile in their cross-media advertising initiatives.”

MMA’s Mobile Advertising committee establishes a library of format and policy guidelines for advertising on the ‘third screen’. The guidelines include messaging, mobile web, downloadables, and video and television, and serve as a framework for carriers, publishers, agencies and brands to accelerate their time to market by adopting industry approved guidelines for mobile advertising. The MMA mobile advertising guidelines ensure the industry is taking a proactive approach to keep consumer experiences, content integrity and executional simplicity as the driving forces behind all initiatives.

Michael Bayle, co-chair for the MMA North American (NA) Mobile Advertising committee and MMA NA Board of Directors member, and General Manager of Global Mobile Monetization for Yahoo! said, “Mobile advertising offers marketers a non-traditional channel to reach their audiences. In fact, it brings the consumer to the advertiser through active participation. The MMA is helping to create a unified market, which in turn, enables rapid time-to-market for implementation of campaigns. As an industry, we are collaboratively advancing the mobile advertising channel and in doing so are simplifying and enabling faster adoption.”

“Mobile advertising has always been a fundamental part of the MMA’s mission,” said Louis Gump, MMA Global & NA Chairman and VP Mobile, The Weather Channel Interactive. “The Weather Channel was one of the first to launch mobile web-based advertising initiatives leveraging the MMA guidelines and, with other industry leaders, we continue to participate actively in their evolution. The MMA guidelines served as a catalyst to launch our mobile advertising services, and are now helping companies across the mobile ecosystem to facilitate implementation.”

The MMA has established Mobile Advertising committees in North America (NA), Asia Pacific (APAC) and Europe, Middle East and Africa (EMEA) to drive the creation of global and regional guidelines for mobile advertising. To view the current MMA Guidelines, please visit: http://www.mmaglobal.com/mobileadvertising.pdf

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to lead in the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand-held device manufacturers, wireless operators, aggregators, infrastructure providers, retailers, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION RELEASES METRICS REVEALING 41 PERCENT OF MOBILE TV VIEWERS WILL ACCEPT ADVERTISING TO SUBSIDIZE VIDEO SERVICES

Research Partner M:Metrics Results Find Mobile Advertising Budgets to Double in 2007

Boulder, CO and Barcelona, Feb. 12, 2007—The Mobile Marketing Association (www.mmaglobal.com) today unveiled the first authoritative metrics on audience acceptance of mobile advertising. Results from a survey of more than 11,000 U.S. mobile subscribers indicate that more than 41 percent of those who view or intend to view mobile video agreed they would watch advertisements in order to watch free mobile video. Additionally, 20 percent agree they would watch ads in order to watch mobile TV or video for a reduced fee. The research was conducted by research partner M:Metrics.

The report, commissioned by the MMA’s Mobile Video & Television Working Group committee, found that although only one percent of mobile subscribers currently access TV or video from a mobile phone, 23 percent of non-video users express some possibility of viewing video or television content on a mobile device within the next few months.

“The next six months are critical in the continued development of the mobile medium, and this study was instrumental in aligning marketers’ agendas with consumer expectations,” said Laura Marriott, executive director of the MMA. “The high level of consumer interest and enthusiasm on the part of advertisers, agencies and carriers suggests a promising role for advertising in mobile video and television. The MMA continues to lead the industry globally in establishing the guidelines, best practices and research to ensure a sustainable mobile marketing and advertising ecosystem.”

“This research shows that a sizable number of consumers, particularly those who are already consumers of mobile video, or express an interest in doing so, will accept advertising as part of the mobile video experience,” said Mark Donovan, senior vice president and senior analyst, M:Metrics. “Furthermore, the consumers most predisposed to advertising are younger, big-spending mobile users, creating an attractive target market for advertisers.”

The research found that 60 percent of current or prospective mobile video watchers expressed either willingness or ambivalence about sharing personal information to receive relevant offers, and those subscribers who spend more on mobile services per month are more likely to share personal information. Also, the firm found that males are more drawn to the notion of ad targeting than are females.

Sponsors of the research were MMA member companies including: Accuweather, Inc., CBS Corp., Executive Resource Group, Inc., MediaFLO USA, Inc., MobiTV, Inc., Mobliss & FreMantleMedia, QuickPlay Media, SMS.AC, Inc., Soapbox Mobile, Sprint Nextel, U-Turn Media Group, U.S. Cellular Corp. and Vidiator.

The Mobile Video & Television Working Group within the MMA focuses on establishing standards and best practices for mobile video to guide the development of the industry for content and network providers, as well as advertisers. The group addresses the development of the standards from both a technology and business model perspective – as well as determines methods to measure the effectiveness of mobile video marketing campaigns. Committee members include: CBS Corp., MobiTV, Inc., AccuWeather, Inc., Action Engine, Airwide Solutions, Alltel Wireless, Blue Frog Mobile, Dennis Digital, DoubleClick, Executive Resource Group, Inc., GoldPocket Wireless, Inc., IAG Research, ipsh!, Juice Wireless, M:Metrics, MediaContacts, MediaFLO USA, Inc., MoPhap (Mobile Phone Applications, Inc), MobiTV, Inc., Mobliss, m-Qube, Inc., News Over Wireless, Openwave, Quickplay Media, Reuters, SMS.ac, Inc., Soapbox Mobile, Sprint-Nextel, Telephia, Inc., Telescope, Inc., The Weather Channel Interactive, Turner Broadcasting System, Inc., TV10s, U.S. Cellular Corp., VeeCaster, Verizon Wireless, Vidiator, and Zingy, Inc.

The research is available free of charge to all MMA member companies at www.mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to lead in the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand-held device manufacturers, wireless operators, aggregators, infrastructure providers, retailers, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

STUDY CONCLUDES CONSUMERS MORE OPEN TO PARTICIPATING IN MOBILE MARKETING CAMPAIGNS

Study Shows Youth Market Among the Highest to Participate in Mobile Marketing Campaigns

Boulder, CO, Feb. 2, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today reported key findings of its annual attitude and usage study on mobile marketing effectiveness. The study, conducted with global market research firm Synovate, measures both the perceptions and usage for wireless and text messaging, as well as overall receptiveness and participation in mobile marketing initiatives. More than 1,800 consumers between the ages of 13 and 65 were queried, with results indicating that mobile consumers are more educated about the features and functionality of their devices and are engaging more frequently in mobile marketing campaigns.

The study also revealed that the youth market reported the highest rate of interest and usage, ranging from 30 to 40 percent.

“The MMA and the Metrics committee are very encouraged by the findings of this study for multiple reasons,” said Wayne Irwin, President, LogicaCMG Telecoms, North America. “First, it demonstrates that consumers are becoming increasingly dependant on their mobile phones and that they recognize these devices as being able to provide additional value – over just voice. Second, consumers are not only increasing their acceptance of mobile marketing, but are showing this acceptance through increased participation in marketing programs.”

“Research around adoption and utilization of mobile initiatives will be key in helping brands determine where and how to engage the mobile channel,” said Laura Marriott, executive director of the MMA. “The MMA Annual Mobile Marketing Effectiveness research has become a key tool for our members to quantify the opportunity to their customers.”

The research findings also indicate:
• Forty-eight percent of the respondents reported their wireless phone usage has increased significantly over the last year.
• The average consumer uses approximately 4.8 features on their mobile phone.
• Sixty-nine percent of survey respondents indicated that they use text messaging, and 44 percent use it daily (up from 41 percent in 2005).
• Of those respondents who have participated in mobile marketing campaigns, their participation in voting campaigns has significantly increased, from 8 percent in 2005 to 29 percent in 2006.
• The highest regarded mobile marketing services include downloads, coupons, and alert-based services.
The report is available free of charge to all MMA member companies.

The MMA Metrics Committee is chaired by Gene Keenan, Isobar and Wayne Irwin, Logica CMG, and includes representatives from: Action Engine, Airwide Solutions, Buongiorno, Dennis Digital, IAG Research, iCrossing, iLoop Mobile, ipsh!, JD Power & Associates, M:Metrics, Nellymoser, NeuStar, NPR, SmartReply, The Kaufman Media Group, The Weather Channel and Yankee Group.

About the Mobile Marketing Association (MMA)
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association established to lead in the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to sustainable market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 400+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, infrastructure providers, retailers, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION ENTERS 2007 WITH RECORD GROWTH

Brands & Agencies Target Mobile as Marketing Media of Choice

Boulder, CO, Jan. 17, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) has successfully achieved another year of significant growth in 2006, capturing a 150% increase in membership over 2005. Mobile Marketing has quickly become a preferred medium for reaching a direct audience on a mass scale. The MMA also announced more than 30 new member companies since late 2006, demonstrating the association’s continued momentum as consumers experience the power of mobile marketing.

“2006 will be remembered as a breakthrough year for mobile marketing worldwide. Highlights include the emerging mobile advertising business, a boom in text messaging campaigns and tremendous subscriber growth for mobile video services,” said Louis Gump, global chairman of the MMA and VP Mobile at The Weather Channel Interactive. “This growth was fueled by industry-wide innovation, with consumers benefiting greatly in terms of the user experience and content options. Building on existing momentum, 2007 should be another banner year. ”

“The MMA continues to witness significant uptake in marketing campaigns via the mobile channel,” said Laura Marriott, executive director of the MMA. “Mobile is the ideal medium for capturing consumer attention and as the market continues to mature, the MMA and its membership are poised to help drive industry growth in 2007.”

New MMA members include:

• @Data Co., Ltd.
• 21 Communications
• 80108 Media
• A&E Television Networks
• Advertising Age
• Amobee Media Systems
• Arnold
• Cross Country Automotive Services
• Emotive Communications, Inc.
• Google, Inc.
• I-Mobile Marketing, LLC
• Ingenio
• Kargo
• M Cashback (Thailand) Ltd.
• Madhouse Inc.
• Mobile Computing S.A.
• Mobile Posse
• Moderati, Inc.
• Nextcode Corporation
• Nortel, Inc.
• NXP Semiconductors
• Progressive Concepts, Inc.
• Proteus a 2ergo company
• Púca Technologies
• Radius-ED Sdn Bnd
• Scanbuy
• Single Touch Interactive, Inc.
• State Farm Insurance
• Stripe Mobile
• TeriMobile
• TEKNOmart
• Twistbox, Inc.
• Verizon Live Source
• Virgin Mobile USA
• Vocel, Inc.
• Vodafone Group Services Ltd.

MMA membership is open to companies and individuals actively engaged in the global mobile marketing industry. A list of current members is available at: http://www.mmaglobal.com/modules/article/view.article.php/501.

MMA events for the first half of 2007 include the following:
• Annual General Meeting APAC, Feb 7, Hong Kong
• Mobile Marketing Forum, June 6 & 7, New York

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION CONCLUDES CONSUMER BEST PRACTICES INDUSTRY FORUM

Industry Leaders Met to Discuss 2007 Initiatives and Future Plans for industry guidelines

Boulder, CO, Jan. 12, 2007 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Consumer Best Practices (CBP) Industry Forum held yesterday in Denver, Colorado hosted more than 160 delegates from over 120 companies to discuss topics at the forefront of the mobile marketing industry in 2007. The event was led by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers.

Topics of discussion at this year’s event included advertising, affiliate marketing, refund policies and guidelines around sweepstakes and promotions. Interactive Voice Response (IVR), mobile web (WAP) off deck and charitable giving were also discussed by the industry leaders.

The latest set of guidelines were published in November 2006 and are updated by the MMA Consumer Best Practices Committee twice a year. The 2007 CBP Committee members include: Alltel Wireless, Bango, Cingular Wireless, Chapell & Associates, denuo (a Publicis Groupe Company), Enpocket, Inc., Jamster, Lavalife Mobile, a division of Lavalife Corp., mBlox, m-Qube, Inc.(VeriSign, Inc.), MTV Networks, MX Telecom, NeuStar Inc., OpenMarket, Sprint Nextel, Sybase 365, T-Mobile USA, Teligence, The Walt Disney Company and Verizon Wireless.

The most recent version of the Consumer Best Practices guidelines can be viewed at http://www.mmaglobal.com/bestpractices.pdf.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com


For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

Mobile Marketing Association Releases Second Issue of MMA International Journal of Mobile Marketing

Industry and Academic Journal Provides Global Insight into Mobile Marketing

Boulder, CO, Dec. 13, 2006 —The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of its second issue of The MMA International Journal of Mobile Marketing. The MMA International Journal of Mobile Marketing (MMA-IJMM) is the world’s first journal dedicated to educating the mobile and academic community on the mobile channel and its use for marketing. The MMA-IJMM is issued by the MMA Academic Outreach Committee and contains 11 articles from academics, industry experts and thought leaders.

“The first edition of the MMA-IJMM was an overwhelming success,” said Laura Marriott, Executive Director of the MMA. “Mobile marketing has global impact and reach, and this is seen in the number of article contributions from around the world. Our MMA Academic Outreach Committee is key to the development of this journal publication and we thank them for their efforts.”

”Progress continues to be made towards developing an understanding of mobile marketing and its use in the most effective way,” said Michael Hanley, Assistant Professor of Advertising at Ball State University and co-chair of the MMA Academic Outreach Committee. “The MMA-IJMM is a valuable resource for those in both industry and academia who are interested in learning more about mobile marketing.”

The second issue of the MMA-IJMM includes 11 papers covering a wealth of topics including special focus on Asia, including China and Korea. The MMA-IJMM is published twice a year in June and December.

The MMA Academic Outreach Committee is led by Michael J. Becker, iLoop Mobile, Inc. and Michael Hanley, Ball State University and has member participation from Action Engine, Airborne Entertainment, AOL Mobile, Distributive Networks, ipsh!, Mobot, Motricity, NeuStar Inc., TMP Directional Marketing and Zoove.

For more information on the journal, to submit articles or to purchase a copy, please visit the MMA website (www.mmaglobal.com).

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MMA DECLARES 2006 AS A BANNER YEAR FOR MOBILE MARKETING

Mobile Marketing Forum Concludes, Demonstrating Continued Success for Mobile Channel

Boulder, CO, Dec. 4, 2006 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that the annual Mobile Marketing Forum (MMF) held last week in Los Angeles hosted more than 400 global delegates from across the mobile marketing value chain including carriers, brands, agencies, aggregators, content providers and more.

The MMF sessions offered insight for those already engaged in mobile, as well as those who are just entering the space. The event offered three tracks designed to provide attendees the tools on how to start a mobile campaign, how to measure success, as well as what the high growth segments for the coming year will be.

“We continue to be impressed with the number of new entrants in the mobile marketing industry and the creativity which is being applied to the mobile channel,” said Laura Marriott, Executive Director of the MMA. “The MMF was a success for all players involved and the MMA looks forward to continuing to provide leadership and education for our industry.”

Feedback from attendees was overwhelmingly positive, making 2007 a year to engage in the global MMA event lineup. Events for 2007 include:

• Mobile Marketing Forum, June 6-7, New York
• Mobile Marketing Forum, Oct. 9, Prague
• Annual General Meeting, Oct. 10, Prague
• Mobile Marketing Forum, Nov., Los Angeles
• Annual General Meeting, Nov., Los Angeles
• Mobile Marketing Forum, Dec., Hong Kong

The MMA also released a new revision of its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. The guidelines are published by the MMA’s Consumer Best Practices Committee, which is comprised of leading wireless carriers, aggregators and content providers. The document is available on the MMA Website at http://www.mmaglobal.com/bestpractices.pdf

FOR MORE INFORMATION
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]

MOBILE MARKETING ASSOCIATION HONORS INDUSTRY LEADERS AND INNOVATORS

MMA Highlights Achievement in 2nd Annual Global Mobile Marketing Awards

Los Angeles – Nov. 29, 2006 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the winners of the MMA 2nd Annual Global Mobile Marketing Awards. The winners, judged on strategy, execution, creativity and results, highlighted mobile marketing industry successes from around the globe.

“Each year, we are impressed with the growing number and quality of submissions in our awards program,” said Laura Marriott, MMA executive director. “The innovation and creativity shown by this year’s winners helps to move our global industry to the next level – and demonstrate the possibilities to all in the ecosystem. 2006 has been a year of incredible growth, development and engagement for our industry. The Mobile Marketing Association and our panel of expert judges congratulate all of this year’s winners, along with each of the finalists, on their achievement.”

The 2006 MMA 2nd Annual Awards winners are:

● Best Use of Mobile Marketing
 Branding - The Hyperfactory
 Cross-Media Integration - Mobile Dreams Factory and Vodafone
 Direct Response - Mobiento Mobile Marketing and H&M
 Product/Services Launch - R/GA
 Promotion - Legion Interactive
 Relationship-Building - Meijer and SmartReply

● Innovation - Single Touch Interactive

● Innovation for Creativity
 In Media - Enpocket and Vodafone
 In Technology - Mobile Dreams Factory and CEPSA

● Individual Achievement – David Oberholzer, Verizon Wireless

● Overall Excellence – Procter & Gamble

A complete listing of all finalists and judges can be found at www.mmaglobal.com.

*Editors Note: photos from the MMA 2nd Annual Awards dinner can be obtained by contacting [email protected]; + 1 949 306 6476.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global association which strives to stimulate the growth of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Valerie Christopherson or
Kirsten Woodard
Global Results Comm. (GRC)
+1 949 608 0276
[email protected]
[email protected]