Membership Offers Distinct Industry Leadership Opportunities and Benefits all MMA members

23% of UK consumers expect to adopt mobile banking in 2010; 12% of French and 15% of German consumers to follow suit

Provides members with regular exclusive reports on mobile usage and behaviour in key markets

Mobile Web and SMS are the most common mobile banking technologies, but app-based banking will grow rapidly over the next 12 months

MMA Chapters Transformed to Business Units; Michael Becker Named Managing Director for North America

What:   
The Mobile Marketing Association’s (MMA) upcoming 2010 Consumer Best Practices (CBP) Public Forum event is an open dialog to solicit feedback from all players in the mobile marketing ecosystem with regard to the MMA’s U.S. CBP Guidelines for Cross-Carrier Mobile Content Services document.  Agenda highlights include:

MEDIA ADVISORY: New York, Jan. 18, 2010

Oganization Supports Continued Engagement with FCC on Industry Self-Regulation

What:   
Commenting on the FCC’s Notice of Proposed Rule Making (NPRM) on net neutrality, Kristine van Dillen, director of industry iniatitives and partnerships for the Mobile Marketing Association (MMA) (www.mmaglobal.com), issued the following statement:

Members Respond to Crisis; Mobile Enables Quickest Way to Send Monetary Donations

What: According to the Mobile Marketing Association (MMA) (www.mmaglobal.com), the quickest way to provide monetary relief to those affected by the recent earthquake in Haiti is mobile giving, and the organization’s member companies have responded.

Singapore, January 05, 2010 – The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announces its top 10 predictions for the mobile telecommunications industry in Asia for the coming year. As 2009 comes to a close, the MMA looks forward to the next set of developments in the ever-changing Asian telecommunications scene.

Growing up: regionally-focused growth

Integration of Brazilian mobile marketing body brings MMA membership more than 750 worldwide