More than 28% of all French, German and UK donors pledge financial support for Haiti via mobile

Leading brands and agencies set to share insights on creating successful mobile campaigns and increasing consumer engagement via mobile

Mobile Marketing Association – Luth Research Survey Finds
SMS Second Only to the Web for Charitable Donations

Singapore, March 26, 2010 – The Mobile Marketing Association (MMA) will host two mobile marketing workshops on April 13, 2010 to introduce interested marketers to the medium and address questions around the metrics behind mobile advertising campaigns. The workshops will be held at the Grand Copthorne Waterfront in Singapore, ahead of the 2nd Annual MMA Forum Asia scheduled on April 14 and 15, 2010.

Mobile Marketing Industry Continues Growth and Advancement in Retail and Branding Sectors

New York – March 23, 2010 – Demonstrating the continued uptake in mobile marketing by leading brands and agencies, the  Mobile Marketing Association (MMA) today announced the addition of BestBuy, Polo Ralph Lauren and OMD Ignition Factory as three new honorary members of its North America Board of Directors.  Serving for the remainder of the 2009-2010 term, the newly appointed board members are:

New Council Delivers Regional Focus With Local Appeal To Grow Mobile Marketing In Canada 

MMA Announces “Adopt-A-Brand” Program and New Retailers Among Board Leadership

Las Vegas, CTIA Wireless 2010 – March 23, 2010 – During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives.

Provides new insight into emerging opportunity for marketers

To be held in Singapore for the second time, the annual Forum is the industry’s premier event and will bring together diverse parts of the mobile marketing eco-system