mobile

Visualizing the World Series Through Mobile Geo-Data

Visualizing the World Series Through Mobile Geo-Data By Nicole H. Romano Ph.D. – Data Scientist, RadiumOne Bay area natives are well aware of the riots (and tortilla throwing) that erupted in San Francisco’s Mission neighborhood after winning the 2014 World Series. And the 2012 World Series. Oh, and the 2010 World Series. But how did the rest of the Bay Area celebrate? We utilized a rich source of non-personally-identifiable mobile geo-location data, allowing us to visualize how the Bay Area celebrated the Giants’ World Series win. In order to make all of this amazing data come to life, we evaluated three components: • The most popular neighborhoods for celebrating a World Series win • The migration of SF’s bar hoppers post-game • The World Series parade patterns Let us break this down for you both in numbers and visuals. World Series Game 7: The Numbers • Total zip codes represented in San Francisco: 2,024 • Bay Area: 344 • International: 76 San Francisco Population breakdown: • SF locals: 52% • Bay Area: 30% • US: 25% • International: 1%

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Neil Sweeney sits down with AdMonsters to talk mobile advertising and the future of programmatic

September 19, 2014

For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when it comes to display), programmatic would seem to be the savior. However, the success of desktop advertising and transaction models ported to mobile has been limited.

2014 Ahalogy Pinterest Media Consumption Study

As Pinterest rolls out its paid advertising model, Promoted Pins, many marketers are thinking about getting in on the platform now, or in the near future. Ahalogy brings you answers to important questions about this new marketing opportunity: Who is the Pinterest consumer? How do they use the platform? How do they use the platform on mobile devices? And, are they ready for brand marketing activity and Promoted Pins?

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Pinterest Media Consumption Study FINAL.pdf

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Komli Media Launches Industry’s First Mobile App For Real-Time Campaign Management

The Product Originated At A Recent Company Hackathon Event 8th July 2014:

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Komli Media

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Big Mobile announces exclusive partnership with Future across APAC

Singapore March 19th, 2014 - Big Mobile has announced an exclusive strategic partnership with international media group Future, with 17 category leading titles including TechRadar, T3, PC Gamer, CyclingNews, and MusicRadar.

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Komli Media launches Remarketing Demand Side Platform

February 6, 2014

Company also aligns its organization structure to intensify its focus on Remarketing and Social Komli Media, Asia Pacific’s leading digital media technology platform, announced the launch of an innovative, enterprise class Remarketing Demand Side Platform (RDSP) that enables digital marketers to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The launch further strengthens Komli Media’s expertise and leadership in performance and social media advertising across Asia Pacific.

Google: Alpharooms doubles overall conversion rate and increases mobile conversion rate fourfold with responsive web design

Responsive Web Design

RWD

Alpharooms

Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”

Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.