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How does the mission of marketing tie to the firm’s growth agenda?

Authored by: Akash Dongre, Co-founder, CPO, Indus Appstore

In the tapestry of India's digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed.

Intelligent assistant built by South African partnership recognised by Mobile Marketing Association

BERLIN, 30 November 2023 – MMA Germany, part of MMA Global, announced today the winners of the highly-anticipated inaugural SMARTIES Germany Awards, a fierce competition that spotlights the outstanding marketing campaigns driving growth across the DACH region.

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Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given to a computer, will help to calculate an answer to a problem.” Also, I checked ‘Timeline of Algorithms’ in Wikipedia which details out how old is the thought behind algorithms. It is exciting to see the evolution.

In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and reshaping the landscape of consumer engagement. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm becomes not just essential but transformative.

Released: 
November, 2023
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