Global | Page 37 | MMA Global
  2. Global
  2. Global

Global

Creative Effectiveness
Marketing Growth

The State of Creative Process in Marketing

We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision makers, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Released: 
June, 2024
File Size: 
3.94 MB
Education Section: 
Benchmark Studies, Creative Effectiveness, Trends Reports
Region: 
Global
Attribution
Consumer Engagement
Customer Lifecycle
MTA

Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and targeted for performance is wrong. We’re challenging marketers to adopt a new audience strategy focused on the Movable Middles that optimally meets both short-term and long-term goals. Here’s how.
Released: 
June, 2024
Education Section: 
Educational Documents, Guidelines, Perspectives
Region: 
Global

Brandnomics: The Science Behind Brand-Driven Financial Growth

Wednesday, June 12, 2024 - 11:00am to 12:00pm EDT

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Region: 
Global
Speakers: 
Kevin Howard
Executive Director, Growth Marketing & Innovation
Ally Financial Inc.
Kay Vizon
Media Director, Kroger
MMA Media & Data Board Chair
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar:

The State of Multi-Touch Attribution 2024

Wednesday, June 5, 2024 - 11:00am to 12:00pm EDT

MTA
Our 9th annual State of Multi-Touch Attribution study sheds light on the latest trends, challenges, and opportunities in marketing measurement. Explore budget allocation trends, strategic priorities, measurement pain points, the evolution of MTA, and the impact of AI on attribution.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar:

tvScientific

MMA IMPACT India 2024 | Mumbai Edition - Kunal Aman | Speaker

 

"Speaking at MMA IMPACT was a thoroughly enjoyable experience – the event brought together Marketers, Agencies, and Tech companies under one roof, amplifying the exchange of ideas, fostering collaborative growth and innovation in the industry .I am hoping the conversations pushed boundaries and inspired new perspectives that resonate far beyond the event itself.”

Kunal Aman
Director – Marketing & Communications, India & META
SAS
Report

2024 Annual State of Attribution Marketer Benchmark Report

Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.

MMA IMPACT India 2024 | Delhi Edition - Vivek Ballabh | Speaker

 

I had the pleasure of being part of an absolutely fascinating panel discussion, on the impact of AI in Programmatic Advertising organised by MMA Global! 
 
As the moderator, I had the pleasure of navigating through some amazing insights coming from some of the best minds in the industry. 
 
A big thank you to my brilliant fellow panellists, who brought in perspectives specific to their brands and platforms. 
Rajiv Dubey Gunjan Khetan Vishal Singh Gandharv Sachdeva Pratik Udeshi 
 
A big shout out to MMA Global for organising this event and inviting me for a session. 

Vivek Ballabh
SVP, Growth Solutions
Performics

MMA IMPACT India 2024 | Delhi Edition - Pradyumn Pasari

 

Last week I had an amazing opportunity to talk to industry stalwarts on how AI is and will be shaping marketing, at the MMA Global Impact India Event! It was exhilarating to see the excitement and belief on adopting AI across organizations.  

The panel discussion with Chandan Mukherji, Parthasarathy M A, Dhruv Dhawan, Pratik Mukherjee, Moneka Khurana and Venkata Susmita B. was a delight. 

Pradyumn Pasari
Growth strategy & planning
HP Inc

MMA IMPACT India 2024 | Delhi Edition - Rahul Joshi | Speaker

 

"I recently had the privilege of speaking at the MMA Global India event in Gurugram. Kudos to MMA Global India for organising such a remarkable event. The exchange of ideas and discussions about the future of AI and its role in our Digital Advertising ecosystem were truly inspiring. 
 

Rahul Joshi
National Sales Director - India
Silverpush