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Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

Privacy
Shopper Marketing

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

Region: 
Global
Speakers: 
Mike Ellgass
EVP Global Media, CPG and Retail
Circana
Webinar Sponsor:
Watch the Webinar:

Beyond Gen AI: How Machine Learning Sharpens Marketing Precision

September 13, 2024

Sreeraman Thiagarajan is CEO of Agrahyah Technologies and Adjunct Professor of Digital Transformation at IIM Trichy

I was a bit taken aback when I recently heard a bank's CDO use the term "traditional AI." He was simply distinguishing it from Gen AI and LLMs. Fair enough, but with the rise of Gen AI, marketers are buzzing about how it's reinventing copy and content. However, that’s like using a nuclear reactor just to charge your phone!

The Future of CTV Ad Targeting: Trends and Innovations

September 13, 2024

Alok Pandey — VP Sales & Marketing, Xapads Media

Retail Media 2.0: Moving up the Funnel

September 13, 2024

Vijay Iyer, Director, Amazon Ads India

Blue Robot Pty Ltd

MMA ACADEMY

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Adelaide Metrics Inc.

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.