APAC

Brands are no strangers to change and crisis management. But it would be safe to say that the current scenario is a first for us all. While deciphering what people really want has always been a tough undertaking for marketers, they are now faced with the added challenge of understanding consumer behaviors and needs in the midst of these tough times.

In 'Here for now v/s Here to stay: Perspectives on Changing Consumer Behaviour', Sapna Chadha and Sukhleen Aneja shall chat about

Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences in a proactive way, and make fact-based and data-driven decisions.

In Pandemic time, while fear, tension, uncertainty and constant stream of negative news is widespread, we see the opportunity for celebrating positive & prideworthy values to all Vietnamese. By strongly attaching ourselves with #ProudlymadeinVietnam qualities – stories – human, brands do not just enhance Brand love and Appreciation. Most importantly, we receive the handshakes from Vietnam top Artists and Top Brands to together make proudly Vietnam.