The Push Notifications User Manual is produced and developed by the MMA France Messaging Marketing Committee. With this Guide, Mobile Marketing Association France intends to demystify push notification, a tool which we believe already to be essential, given that:
mobile web traffic is on its way to exceeding computerbased web traffic
apps account for 86% of this mobile traffic
and push notifications are by far the best tool to incite users to revisit an application
No longer just a tool for "in the moment" targeting, major brands are now leveraging the rich contextual information that location provides to create highly-targeted audience segments, enabling them to strategically target consumers at specific points in their day, not just when they're within close proximity of a brand's store or restaurant.
This is a great resource for Brands, Retailers, Agency Creative and Analytics vendors and experts.
You’re invited to join us for the inaugural GMIC New York taking place at Chelsea Pier on June 11. The Conference is from 9A – 6P, Networking 6P – 7P. Mobile technologies have transformed the business landscape giving companies the ability to connect with customers in powerful ways. At GMIC New York you will hear from User Experience industry leaders and innovators from companies such as Google Shopping Express, Fueled, AdMaster, Citi, Intel Security, Misfit & Coca Cola, just to name a few.
SMARTPHONE CONGRESS – Especialistas debatem os negócios de smartphones, aplicativos, m-commerce, m-advertising, plataformas de pagamento, redes sociais, Big Data, além de vestíveis e internet das coisas (IoT).
SMARTPHONE CONGRESS – Experts discuss the smartphone business of Brazil and Latin America, apps, m-commerce, m-advertising, payment methods, Big Data, social media, wearables and internet of things (IoT).
