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October 1, 2015 to October 2, 2015

The Ritz-Carlton Ballroom, Pacific Place Jakarta

IDByte 2015 is back and will be bigger than ever!

This year, our theme is Connected e-Conomy, and will highlight the opportunities to develop Indonesia’s digital industry as our world gets more connected. Today, every business is a digital business, and this trend of increasing connectivity should be seized as an opportunity to grow beyond the domestic market.

November 12, 2015

 

The Mobile Tipping Point

11.12.15 Anaheim, CA

October 19, 2015


Setting the Standard in Mobile Education

MLA Sessions is an annual educational summit, where each year we take an in-depth look at a specific topic in the mobile marketing, advertising and technology industry.

State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA

Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.

Released: 
September, 2015
Education Section: 
Region: 

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