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State of the Industry 2015: Mobile Marketing in India by WARC in association with MMA

Marketers in India appreciate the importance of mobile but a significant number of respondents lamented the lack of reliable performance metrics as as per the joint research conducted by Warc and the Mobile Marketing Association. A qualitative analysis of comments from those surveyed suggested that a lack of marketer education was also a hindrance, with concerns ranging from a lack of technical understanding to a dearth of proven methods for delivering effective campaigns.

Released:

September, 2015

Education Section:

Agenda

Language Vietnamese

Wednesday, December 31, 1969

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Agenda

Language Vietnamese

Wednesday, December 31, 1969

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Agenda

Language Undefined

Thursday, October 22, 2015

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Agenda

Language Undefined

Monday, June 6, 2016

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Industry Award Nominations

Full Name

Global Marketer of the Year in Mobile Marketing

This award represents the Marketer that has incorporated mobile marketing as an indispensable part of their marketing strategy and is using mobile to drive the innovation of marketing.

Company Name

Global Enabling Technology Company of the Year in Mobile Marketing

This award represents the Mobile Enabling Technology Company whose innovative technology has changed the landscape of the mobile marketing industry and has exhibited unprecedented leadership within the mobile marketing industry to help drive its growth and best practices.

Company Name

Global Agency of the Year in Mobile Marketing

This award represents the Agency that has incorporated mobile marketing as an indispensable part of the marketing mix for their clients and has exhibited leadership within the mobile marketing industry.

Company Name

Global Publisher/Media Company of the Year in Mobile Marketing

This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the mobile marketing industry to help drive its growth and best practices.

Company Name

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Open Mobile Summit San Francisco 2015

November 9, 2015 to November 10, 2015

The 8th annual of the Open Mobile Summit San Francisco 2015 (Nov 9-10th), is a two day event that brings 500 mobile leaders from b2c companies to explore how to create unique mobile product and marketing experiences to become a powerful consumer brand.

Over 60 consumer brands, that are pushing the limits of mobile, will share on what it takes to attract, engage and monetise customers through mobile. Speakers include product and marketing chiefs from Twitter, LinkedIn, Google, ESPN, The New York Times, TripAdvisor, Wells Fargo and The Weather Comp.