The mobile landscape is changing. Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.

You see them everywhere – magazines, signage…even packaging. How do you launch a successful 2D barcode campaign, and what do consumers think? Key takeaways will include:

• How and when to use 2D barcodes in campaigns
• How 2D barcodes boost engagement and measure success
• Examples of successful 2D barcode campaigns
• Best practices for successful 2D barcode implementation

This webinar will help you enhance your marketing strategy and engage consumers with compelling advertising content.