The BrandSpark American and Canadian Shopper Studies surveyed over 100,000 shoppers, capturing shoppers' mobile habits and media perceptions, as well as the key trends driving innovation in consumer packaged goods. The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives.
We are now fighting over the last few inches at the very top of PC Mountain. And mobile devices are just the next turn of the screw. It's estimated that there are already 4 to 6 billion cell phones in use. What about tomorrow?
Technology has radically changed, and traditional CRM, analytics and product marketing need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools.
Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently.
In mobile marketing today, privacy is the new lightning rod for regulators, advocates and politicians all around the globe. Many issues are emerging that are unique to mobile and this webinar will draw attention to the most serious, if not complex, issues that the mobile marketing industry is facing today.
How Apple is challenging the status quo and affecting all players in the ecosystem, particularly rivals, and what this iPhone and iPad onslaught means for brands, retailers and rivals looking to capture or hold on to market share in their respective spheres. Themes include:
The days of running a campaign on only one specific platform are over! Consumers use many devices, so brands need to optimize across all devices to stay on top of the competition. Cross Platform Optimization gives marketers the tools to optimize a campaign in real-time based on their end goal, regardless of the medium. Through real examples of clients who were able to drive significant increases in performance using very simple optimizations, Advertising.com will discuss recent findings and best practices in cross platform optimization.
Cass Baker, EVP of Chicago based Leapfrog Online will lead a discussion on how across the Leapfrog Online client portfolio, leading brands are integrating mobile as a strategic revenue tool in the marketing mix. He will address how Leapfrog Online is creating focused experiences that reflect evolving consumer behavior in mobile and tablets and how the company has demonstrated a tangible ability to drive dramatic revenue growth for leading brands.
