It’s no secret that consumers are obsessed with their mobile devices, from morning to night. And, right when you are able to monitor and calibrate mobile consistency, spontaneous behaviors emerge that catch Marketers by surprise. If customers are always on their devices but choose when they want to engage with brands, how can marketers determine how and when is the right time connect with them? What strategies have been successful in capturing the most useful customer mobile moments? How do we measure success and optimize those outcomes within mobile experiences?

Seeking to master automated and programmatic mobile advertising and prepare for the rise of cross-screen / cross-device marketing?

Join the Mobile Marketing Association and Rubicon Project for the first installment of the new Masters of Mobile Marketing Webinar Series, featuring Krista Thomas, Rubicon Project’s VP Product Marketing for Mobile and Video along with special guests Tanvi Kapoor of InMobi and Jenny Wise of Forrester Research.