| Page 203 | MMA / Marketing + Media Alliance

The Great CDO Debates - Webinar Series Highlights

Released: 
February, 2023
File Size: 
1.3 MB
Education Section: 
Perspectives
Region: 
Global
Shilpa Puri
Director Marketing - Luxury, Flagship & Ecosystem
Samsung Electronics
“

Testimonial for the 'Audio Playbook Launch: The Essential Guide to Voice and Audio Marketing'

Great session on Audio Marketing, my compliments. After a long time an interesting narrative and engaging speakers!

”

Quality Marketing Measurement: Whitepaper on Incrementality and Channel Measurement Tool

Released: 
February, 2023
Region: 
Global

The Ladder of Incrementality

Released: 
February, 2023
Region: 
Global

Climbing the Ladder of Incrementality: A Best Practices Road Map for Improving Advertiser ROI

Released: 
February, 2023
Region: 
Global

Call for board nominations

 

Your Info

 

Enter the Name of the person you wish to nominate.

Nominee Info

MATT Incrementality Tool

 
1 Start 2 Complete
Dollar Spend
Linear TV
On-demand TV
Paid Search
Web and Mobile Ads
Radio, Streaming Audio
Out-of-home
Print
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized A/B Tests ("King of the Hill")
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized A/B Tests ("King of the Hill")
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index

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