Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-…
Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly…
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and…
In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize…
In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic…
Kickstart your journey to eCommerce excellence with the 'D2C Advantage X Toolkit' report, a collaborative effort by MMA Global India & Publicis…
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