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Quality Marketing Measurement: Whitepaper on Incrementality and Channel Measurement Tool

Released: 
February, 2023
Region: 
Global

The Ladder of Incrementality

Released: 
February, 2023
Region: 
Global

Climbing the Ladder of Incrementality: A Best Practices Road Map for Improving Advertiser ROI

Released: 
February, 2023
Region: 
Global

Audio Playbook Launch: The Essential guide to Voice and Audio marketing

Thursday, February 16, 2023 - 4:30am to 5:30am IST

Audio/Voice

Audio Playbook: The Essential Guide to Voice and Audio Marketing | MMA Global

Broad discussion agenda :

Region: 
APAC, India
Speakers: 
Shivani Chopra
Marketing Head - Consumer PC & Peripherals, India
HP India
Dilip R.S.
Country Manager for Alexa
Amazon India
Niraj Ruparel
Creative Tech Lead
WPP & GroupM India
Moneka Khurana
Country Head & BOD Member
MMA Global India
Ankur Malhotra
Head Marketing & Omni-Channel Strategy
Bridgestone India
Webinar Partner:
Watch the Webinar:

Call for board nominations

 

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Enter the Name of the person you wish to nominate.

Nominee Info

MATT Incrementality Tool

 
1 Start 2 Complete
Dollar Spend
Linear TV
On-demand TV
Paid Search
Web and Mobile Ads
Radio, Streaming Audio
Out-of-home
Print
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized A/B Tests ("King of the Hill")
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized A/B Tests ("King of the Hill")
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Percent of Ad Spend
Counting metrics (e.g. GRPs, Clicks)
Expert Opinion
Long-term Cohort Studies, Customer Lifetime Value
Market Mix Models
Multi-touch Attribution - Machine Learning ("New")
Multi-touch Attribution - Rules-based ("Classic")
Quasi-Experiments with Synthetic Controls
Experiments
Randomized A/B Tests ("King of the Hill")
Geo-Holdout Tests
ID level non-randomized
ID level non-randomized, but controlling for demos
ID level non-randomized, but controlling for demos and brand propensity
ID level non-randomized, but controlling for demos, brand propensity and media exposure
ID level non-randomized, but controlling for demos, brand propensity, media exposure, and using counterfactual modeling
Randomized Controlled Trials - Intent to Treat
Randomized Controlled Trials - PSAs or Ghost Ads
Weighted Index
Marketing Growth

CDO Perspectives 2022

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
Released: 
December, 2022
Education Section: 
Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global
Insight

Download CDO Perspectives 2022

A compilation of the results from 50 interviews and a quantitative market research survey of more than 100 CDOs across more than 20 industries.

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