| Page 130 | MMA / Marketing + Media Alliance
Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released: 
January, 2024
Region: 
Global
Keywords: 
advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase
Privacy

State of Data Privacy - Three Schools of Privacy and the Rise of PETs in the Age of AI

In collaboration with AppsFlyer, MMA Global embarked on a thorough benchmarking study to explore the complex landscape of Data Privacy. Engaging 150 senior marketers across various sectors, the study provides a view of the current state and future trajectory of Data Privacy and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Released: 
January, 2024
Education Section: 
Benchmark Studies, Research, Trends Reports
Region: 
Global
News

U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations

Marketers continue to focus on increasing the value and volume of their data, but are still hindered by issues of quality and speed.
Event

Join MMA @ Ai4, the largest AI business Event

August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
Guide

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Guide

AI Essentials

A framework covering key concepts for understanding and applying AI
AI

Is it Real AI?

A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
Released: 
January, 2024
File Size: 
815 KB
Education Section: 
Definitions, Educational Documents, Guidelines
Region: 
Global
AI

AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Released: 
January, 2024
Education Section: 
Definitions, Guidelines
Region: 
Global

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