Webinar Sponsor:
Craig Key
Associate Media Director, space150
Ryan Richardson
Manager, Digital Media, Buffalo Wild Wings
Jeff Smith
Senior Vice President, Product Leadership for Advertising Effectiveness, Nielsen
Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.
Topics will include:
- An overview of mobile brand advertising: where it’s been, and where it’s going
- What are the metrics that matter: Measurement strategies for mobile and multi-screen campaigns
- Recommendations for getting started with mobile advertising
