Marketing is evolving faster than ever, driven by shifts in technology, consumer behavior, and cultural trends. Navigating the Future of Marketing explores the strategies, tools, and mindsets brands need to stay ahead, turning uncertainty into opportunity.
It goes beyond product promotion to champion causes that matter to consumers. By leading with purpose, brands build deeper trust and long-term loyalty. Discover how social-led strategies can drive both social impact and business growth.
What makes creative truly effective? In this session, we unveil the results of a groundbreaking experiment that used AI to decode the elements of high-performing creative for a major global brand. By analyzing thousands of assets and against outcomes, AI surfaced patterns and principles that reveal what really drives impact. Learn how data-driven creativity is reshaping the creative process and what this means for marketers seeking both scale and effectiveness.
True innovation often emerges when resources are limited and challenges are high. ‘Innovating and Growing under Constraints’ explores how brands can turn limitations into opportunities, unlocking creativity, agility, and sustainable growth even in the toughest environments.
Making environmental and social responsibility a core growth strategy.
Brand's journey toward greener production and packaging. Engaging consumers in sustainability initiatives. Measuring impact: balancing brand purpose and profitability
In today’s attention-starved, content-saturated world, relevance alone won’t win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don’t spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + AI empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
AI is transforming the path from brand awareness to in-store action. While consumers form associations with brands, their experience of getting to know the brands takes place through local interfaces. And with the advent of advanced capabilities such as AI, this consumer journey has evolved in dynamic ways. This conversation will offer insights into the usage of AI towards driving footfall, optimizing local marketing efforts, personalizing customer experiences at scale, and achieving strategic business objectives.
Marketing analytics has rapidly evolved into true commercial measurement, shifting C-suite expectations from occasional insights to always-on, embedded decision-making tools. Leaders must assess their organization’s maturity and build roadmaps for AI-driven optimization that delivers measurable revenue impact.
NEW RESEARCH: Get a first look at MMA's new State of Personalization survey, revealing a sharp disconnect between marketers' big ambitions and their ability to scale. While early results show promise, most personalization efforts remain stuck in manual execution – limiting agility and impact. This session spotlights the gap between aspiration and reality, and what it means for the future of personalized marketing. Thanks to the partnership with Monks and EY to get this right.
Agencies are entering a new era of opportunity. AI-driven productivity, evolving client expectations, and fresh performance metrics are opening space for reinvention. Traditional roles are blending, new models are emerging, and ESG priorities keep agencies focused on purpose as well as profit. This panel highlights how agencies can innovate, adapt, and lead in 2026’s dynamic landscape.
Digital retail is being redefined. Marketplaces like Temu and Shein are reshaping power, loyalty now lives in the post-purchase moment, and circular models are moving mainstream. As online and offline finally converge, this panel explores what it takes to win relevance, loyalty, and growth in 2026.
