Growth-focused Marketing Leader with 15+ years of proven success in Digital, Martech, Product, and IMC leadership. Currently serving as Head of Growth & Marketing at FE CREDIT—the No.1 Consumer Finance Company in Vietnam—I architect and execute integrated strategies that unify real-time data, online–offline synergy, and personalized engagement. These efforts drive customer acquisition, app growth, full-funnel engagement, and conversion optimization at scale.

By leading cross-functional teams and agencies, I have transformed marketing into a true growth engine, delivering 9 MMA SMARTIES AWARD–winning campaigns that fuse creativity with analytics. My track record includes scaling qualified leads from 26K to 773K (29× increase), boosting loan disbursement 8×, and pioneering marketing automation with ROMI consistently above 200%.

I specialize in turning data and creativity into measurable business outcomes, setting new industry benchmarks in lead generation, lifecycle marketing, real-time personalization, and integrated growth strategies.