COVID-19 Marketer Knowledge Center | Page 71 | MMA Global

COVID-19 Marketer Knowledge Center

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A summary of the news in digital media, marketing, and technology authored by Joshua Lowcock, EVP, Chief Digital & Innovation Officer / Global Brand Safety
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Tracker
Tracking consumer behavior across categories and channels from 100 North American retail brands.
Research
Adobe published a Digital Economy Index focused on the impact of COVID-19 on the digital economy.
Tracker
Observing changes in consumer behavior through the lens of foot traffic.
Article
COVID-19 has had a big impact on the advertising industry. In this Pathmatics report you will find the latest data on the advertiser's response.
Article
Read this article to learn more about how you can help your employees work better from home.
Article
Read this article to learn more about how ad spend is changing due to the Coronavirus pandemic.
Research
Stats for open rates and click-through rates for marketing campaigns, with focus on Travel and Hospitality and Retail industries.
Research
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26.
News
Read this article to learn more about trends in COVID-19-Themed Commercials

Thursday, April 23, 2020 - 2:00pm to 3:00pm EDT

The COVID-19 pandemic is impacting our world today. The shift requires marketing leaders to more effectively understand the current impact in consumer behavior, key questions to address and actions to consider during this challenging time. Join this webinar to learn how marketing leaders will maintain customer loyalty, change the marketing operating model and position the organization to consistently deliver.

Region: 
Speakers: 
Managing Director and Partner
BCG
Webinar Sponsor: