COVID-19 Marketer Knowledge Center | Page 68 | MMA Global
  2. COVID-19 Marketer Knowledge Center
  2. COVID-19 Marketer Knowledge Center

COVID-19 Marketer Knowledge Center

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A summary of the news in digital media, marketing, and technology authored by Joshua Lowcock, EVP, Chief Digital & Innovation Officer / Global Brand Safety
Officer, UM.

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Resource

MATT (Marketing Attribution Think Tank)

Rethinking the world of marketing measurement and attribution.
Guide

ADP COVID-19 Guidance for Employers

Infographic

How is Streaming and Gaming Intent Being Impacted by COVID-19 Lockdown?

Captify Impact Study
Article

Does Coronavirus Need a Brand?

Research

Coronavirus Research - Media Consumption and Sport

Insight

Advertising Through a Recession

“Going dark” and focusing on short-term price promotions are in fact counter-productive strategies.
Resource

Beyond the Outbreak: How COVID-19 Will Affect the Global Advertising Market

Insight

Navigating Growth in a COVID-19 World

Understanding shifts and preparing for growth in uncertain times. A South African perspective from Kantar SA
Research

Nasdaq Coronavirus (COVID-19) Sell-Off

This is part of Nasdaq's ongoing analysis of the exceptional market volatility which began in late February and has since continued to rock the markets.
Article

COVID-19 Crisis Management: 10 Better Questions to Ask

The COVID-19 outbreak is forcing companies to explore how they can survive while grappling with crises of mammoth proportions.